Recommendations of The Merger Of Union Bank Of Switzerland And Swiss Bank Corporation (B) Integration Planning Case Help

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Recommendations of The Merger Of Union Bank Of Switzerland And Swiss Bank Corporation (B) Integration Planning Case Study Solution

On the basis of above internal and external analysis of the business in addition to the assessment of numerous options, the business is recommended to think about alternative 3. As alternative 3 would permit the business to broaden in global markets with no decrease in its regional profits and any degeneration of its market position. By thinking about Alternative 3, the business could maintain its store experience and brand individuality. It could likewise think about alternative 2 that could enable the company to access the markets without any potential investment. The company might pursue alternative 1 which would make it possible for the business to focus on potential global markets rather than the local markets but as the business is highly dependent on the local markets with 90% of its stores in the US, there fore pursuing option 1 would result in the significant decrease in company's revenue. Therefore, the company is advised to think about alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of The Merger Of Union Bank Of Switzerland And Swiss Bank Corporation (B) Integration Planning Case Help Stores

The business has a long term market position in United States which can not be created quickly in the brand-new markets. The choice would help the business to broaden in global markets along with the removal of problems raised in its regional markets related to its diversity.

Pros:

• Expedition of new international markets.
• Boost in earnings from global markets.
• Elimination of problems associated with diversity.
• Profits diversity.
• Action towards being a strong global brand.

Cons:

• Loss of extensive profits from the local markets.
• Increase in competition.
• Differences in cultures could led to a failure of the brand specifically in Asian nations.
• Low revenues at initial levels.
• Increase in marketing expenditures to gain market share.

Alternative-2: Introduction of Click and Recommendations of The Merger Of Union Bank Of Switzerland And Swiss Bank Corporation (B) Integration Planning Case Help Stores

With the increased patterns towards online shopping, the online stores like Amazon, Alibaba etc. might posture a severe hazard to the market share of company. In this situation the business could consider introducing Click and Recommendations of The Merger Of Union Bank Of Switzerland And Swiss Bank Corporation (B) Integration Planning Case Analysis stores. These shops with a low requirement of funds to settle would allow the company to reach global markets, without ending its domestic stores.

Pros:

• Low investment
• Decreasing competition threat
• Access to the world markets
• Increasing the size of consumer base
• Easy to manage
• Large Revenues
• Low Operating Costs
• Easy brand-new market entrance

Cons:

• Hazard to the market position
• Removal of brand Individuality
• Removal of the excellent store experience.
• Threat of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the business might consider, is to broaden towards the global markets without closing its domestic shops that contributes to the major part of incomes of the company. The advantages and disadvantages connected to Alternative 3 are provided listed below;

Pros:

• Lowering competitors risk
• Access to the world markets
• Increasing the size of consumer base
• Large Earnings
• Exploration of new global markets.
• Increase in profits from worldwide markets.
• Income diversification.
• Step towards being a strong international brand name.

Cons:

• Extension of problems associated with diversity.
• Differences in cultures might resulted in a failure of the brand name especially in Asian nations.
• Low incomes at preliminary levels.
• Boost in marketing expenses to gain market share.



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