Recommendations of Teletech Corporation 1996 Case Analysis

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Recommendations of Teletech Corporation 1996 Case Study Analysis

On the basis of above internal and external analysis of the business along with the evaluation of various alternatives, the company is recommended to consider alternative 3. As alternative 3 would permit the company to broaden in worldwide markets without any reduction in its regional revenues and any wear and tear of its market position. The company might pursue alternative 1 which would allow the business to focus on possible international markets rather than the regional markets but as the company is highly dependent on the local markets with 90% of its stores in the United States, there fore pursuing alternative 1 would result in the significant decline in business's revenue.

Aletrnative-1: Expanding International Brick and Recommendations of Teletech Corporation 1996 Case Analysis Stores

Growth towards worldwide markets through opening brand-new shops in other Europe and Asian countries with closing domestic stores is although an excellent option for increasing the worldwide existence of the company. The closing of domestic stores might highly impact the revenues of the firm as above 90% of its shops are located domestically and closing those stores would eventually decrease the incomes of the company. The company has a long term market position in US which can not be created soon in the new markets. The alternative would assist the company to expand in global markets in addition to the removal of issues raised in its local markets connected to its diversity. The advantages and disadvantages for Option 1 are noted below;

Pros:

• Exploration of new worldwide markets.
• Increase in earnings from international markets.
• Removal of issues associated with variety.
• Income diversification.
• Action towards being a strong international brand name.

Cons:

• Loss of extensive earnings from the regional markets.
• Boost in competition.
• Differences in cultures might resulted in a failure of the brand name specifically in Asian countries.
• Low profits at preliminary levels.
• Increase in marketing expenses to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Teletech Corporation 1996 Case Solution Stores

With the increased patterns towards online shopping, the online shops like Amazon, Alibaba etc. might position an extreme hazard to the market share of company. In this situation the company could consider presenting Click and Recommendations of Teletech Corporation 1996 Case Analysis stores. These shops with a low requirement of funds to settle would enable the company to reach global markets, without ending its domestic shops.

Pros:

• Low financial investment
• Reducing competition threat
• Access to the world markets
• Enlarging consumer base
• Easy to handle
• Big Profits
• Low Operating Costs
• Easy new market entrance

Cons:

• Danger to the marketplace position
• Removal of brand name Originality
• Removal of the fantastic store experience.
• Danger of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the business could consider, is to broaden towards the international markets without closing its domestic shops that adds to the major part of incomes of the company. The advantages and disadvantages related to Alternative 3 are provided below;

Pros:

• Lowering competitors threat
• Access to the world markets
• Enlarging consumer base
• Large Profits
• Exploration of new global markets.
• Increase in earnings from international markets.
• Income diversity.
• Step towards being a strong international brand.

Cons:

• Continuation of problems connected to variety.
• Differences in cultures could led to a failure of the brand specifically in Asian countries.
• Low revenues at preliminary levels.
• Increase in marketing expenditures to acquire market share.



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