Recommendations of Takeover! 1997 (B): The Raider Case Analysis

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Recommendations of Takeover! 1997 (B): The Raider Case Study Analysis

On the basis of above internal and external analysis of the business in addition to the examination of different options, the business is advised to consider alternative 3. As alternative 3 would allow the business to expand in global markets with no decrease in its regional profits and any degeneration of its market position. By thinking about Alternative 3, the business might keep its store experience and brand uniqueness. It could also think about alternative 2 that might permit the business to access the markets without any prospective financial investment. Although, the company could pursue alternative 1 which would make it possible for the company to concentrate on prospective global markets instead of the local markets however as the company is highly depending on the regional markets with 90% of its shops in the US, there fore pursuing alternative 1 would lead to the considerable decline in company's profits. For that reason, the business is suggested to think about alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Takeover! 1997 (B): The Raider Case Analysis Stores

The business has a long term market position in United States which can not be produced soon in the new markets. The alternative would help the company to expand in international markets along with the elimination of concerns raised in its local markets related to its variety.

Pros:

• Exploration of brand-new global markets.
• Increase in revenue from international markets.
• Elimination of concerns associated with variety.
• Income diversity.
• Step towards being a strong worldwide brand.

Cons:

• Loss of extensive revenues from the local markets.
• Increase in competitors.
• Distinctions in cultures might led to a failure of the brand especially in Asian nations.
• Low incomes at initial levels.
• Increase in marketing expenditures to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Takeover! 1997 (B): The Raider Case Solution Stores

Alternative 2 consists of the intro of online market locations through generating a correct company's site. With the increased trends towards online shopping, the online stores like Amazon, Alibaba etc. might pose an extreme threat to the market share of company. Additionally, the rivals are shifting towards click and Recommendations of Takeover! 1997 (B): The Raider Case Analysis stores with Space presenting Piperline. This shift towards online markets might lower the revenues for business. In this situation the business might consider presenting Click and Recommendations of Takeover! 1997 (B): The Raider Case Help stores. These stores with a low requirement of funds to settle would enable the company to reach international markets, without ending its domestic shops. The pros and cons of alternative 2 are offered as follows;

Pros:

• Low investment
• Lowering competition threat
• Access to the world markets
• Enlarging customer base
• Easy to handle
• Big Revenues
• Low Operating Costs
• Easy new market entryway

Cons:

• Threat to the marketplace position
• Elimination of brand Individuality
• Elimination of the great store experience.
• Threat of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the business could consider, is to broaden towards the worldwide markets without closing its domestic shops that contributes to the major part of revenues of the business. The benefits and drawbacks related to Alternative 3 are provided listed below;

Pros:

• Minimizing competition hazard
• Access to the world markets
• Enlarging consumer base
• Large Incomes
• Exploration of brand-new worldwide markets.
• Increase in earnings from worldwide markets.
• Profits diversification.
• Step towards being a strong worldwide brand.

Cons:

• Continuation of issues related to variety.
• Differences in cultures might led to a failure of the brand specifically in Asian countries.
• Low incomes at preliminary levels.
• Increase in marketing expenses to gain market share.



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