Recommendations of Sengupta Fibres Ltd Case Help

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Recommendations of Sengupta Fibres Ltd Case Study Analysis

On the basis of above internal and external analysis of the company in addition to the evaluation of numerous alternatives, the company is suggested to consider alternative 3. As alternative 3 would allow the business to broaden in international markets without any decrease in its regional earnings and any wear and tear of its market position. By considering Alternative 3, the company could preserve its store experience and brand name individuality. Nevertheless, it could also think about alternative 2 that could enable the business to access the marketplaces with no possible investment. The business could pursue alternative 1 which would allow the company to focus on potential international markets rather than the regional markets but as the company is highly dependent on the local markets with 90% of its shops in the United States, there fore pursuing alternative 1 would result in the substantial decrease in business's earnings. For that reason, the business is recommended to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Sengupta Fibres Ltd Case Solution Stores

The company has a long term market position in United States which can not be created soon in the new markets. The choice would assist the company to expand in global markets along with the elimination of concerns raised in its local markets related to its diversity.

Pros:

• Expedition of new global markets.
• Increase in profits from global markets.
• Removal of issues related to variety.
• Earnings diversity.
• Step towards being a strong worldwide brand name.

Cons:

• Loss of extensive profits from the local markets.
• Increase in competition.
• Distinctions in cultures might resulted in a failure of the brand name specifically in Asian countries.
• Low incomes at preliminary levels.
• Boost in marketing expenditures to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Sengupta Fibres Ltd Case Analysis Stores

With the increased patterns towards online shopping, the online stores like Amazon, Alibaba etc. could posture an extreme danger to the market share of business. In this circumstance the company could consider introducing Click and Recommendations of Sengupta Fibres Ltd Case Analysis stores. These shops with a low requirement of funds to settle would allow the business to reach international markets, without ending its domestic shops.

Pros:

• Low financial investment
• Reducing competition threat
• Access to the world markets
• Expanding customer base
• Easy to manage
• Large Revenues
• Low Operating Costs
• Easy brand-new market entrance

Cons:

• Threat to the marketplace position
• Removal of brand Individuality
• Removal of the fantastic shop experience.
• Threat of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the business could think about, is to broaden towards the global markets without closing its domestic shops that adds to the major part of revenues of the company. The benefits and drawbacks related to Alternative 3 are offered below;

Pros:

• Reducing competitors risk
• Access to the world markets
• Expanding customer base
• Big Profits
• Exploration of brand-new global markets.
• Boost in profits from worldwide markets.
• Revenue diversification.
• Step towards being a strong global brand.

Cons:

• Extension of concerns connected to diversity.
• Differences in cultures might led to a failure of the brand name especially in Asian countries.
• Low incomes at preliminary levels.
• Increase in marketing expenditures to acquire market share.



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