Porter's 5 Forces analysis of Sengupta Fibres Ltd Case Solution

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Porter's 5 Forces analysis of Sengupta Fibres Ltd Case Study Analysis

A Porter's 5 Forces analysis of Sengupta Fibres Ltd Case Solution might be conducted to create different techniques utilizing the strengths of the business to obtain chances, overcome weaknesses and to lower the risks. It could also be utilized to assess that how certain weaknesses resist certain chances and increase the risks. The methods drafted using the Porter's 5 Forces analysis of Sengupta Fibres Ltd Case Analysis are provided as follows;
• Utilization of strong global brand position and funds in expanding towards potential markets.
• Special brand name experience could help out the company to better position itself in new markets.
• Resistance in growth in the prospective worldwide markets encouraging diversity.
• High costs restricts the growth in different Asian and African countries with low per capita income.
• Strong brand acknowledgment, non-traditional ways of marketing and the distinct brand name experience could be made use of to lower the risk from prospective customers.
• Strict appearance policies could led to the customer shift towards Victoria with high social obligation.
• Restricted target audience could led to a decrease in the overall market share of the business.
These strategies could assist the business to improvise its market position and be at the leading position in the market.

Financial Analysis

Monetary analysis for Porter's 5 Forces analysis of Sengupta Fibres Ltd Case Help could be carried out to evaluate the schedule of funds to the company that could be used in expansion towards international markets. The monetary position of the business could be evaluated by using the data given in the case Exhibition 1. The ratios that might be considered in financial efficiency analysis are given in the Table 1 below;

From the above Table 1, it could be seen that the business has an affordable financial performance with a ROE of 7.9% and a high sales growth of 18.4%. Although, a 4.3% net revenue margin does not seems to be prospective and the company must put efforts in increasing its incomes together with decreasing its operational costs to increase its profit margins.

Porter's 5 Forces analysis of Sengupta Fibres Ltd Case Solution

Segmentation

Most of the business's Brick and Mortar shops are situated in United States including above 500 shops in almost each of the state of United States. The company has likewise a worldwide existence in 8 different nations with its highest number of shops located in United Kingdom i.e. 21. The companyhas an overall of 54 shops in global markets that is probably the 10% of its stores in the US.

Targeting

The business targets its clothing brand name to the young, high and attractive teenagers and kids that are thought about to be cool. This targeting policy is responsible for various differences in the business connected to its competitors. The company hires great looking men and women for its shops and follows a strict appearance policy to maintain attraction of good-looking individuals towards its stores and offer a special brand experience.

Positioning

The company has positioned its brand as a high-end brand name targeting only a specific market section. The business with its non-traditional methods of marketing through models and representatives posters its brand name image as a high-end clothes brand name targeted to the cool and good-looking characters in society. Although, this market position draws in numerous elite people towards the brand name however it harms the business's position in different neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Sengupta Fibres Ltd Case Analysis faces a lot of competition in the market with the presence of different number of competitors in the market. Gap is also considered to be a potential competitor in local as well as in international; markets as the company is considering to move in the worldwide markets.



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