Recommendations of Rocky Mountain Advanced Genome Inc Case Help

Home >> Darden Business School >> Rocky Mountain Advanced Genome Inc >> Recommendations

Recommendations of Rocky Mountain Advanced Genome Inc Case Study Analysis

On the basis of above internal and external analysis of the business along with the assessment of different alternatives, the company is recommended to consider alternative 3. As alternative 3 would permit the business to expand in global markets without any decrease in its local revenues and any deterioration of its market position. The company might pursue alternative 1 which would make it possible for the business to focus on potential global markets rather than the local markets but as the company is extremely reliant on the local markets with 90% of its shops in the United States, there fore pursuing alternative 1 would result in the substantial decrease in company's profits.

Aletrnative-1: Expanding International Brick and Recommendations of Rocky Mountain Advanced Genome Inc Case Help Stores

The company has a long term market position in United States which can not be created quickly in the new markets. The choice would assist the business to broaden in international markets along with the removal of concerns raised in its regional markets related to its diversity.

Pros:

• Exploration of new global markets.
• Boost in revenue from worldwide markets.
• Removal of issues connected to variety.
• Income diversity.
• Step towards being a strong international brand name.

Cons:

• Loss of substantial incomes from the regional markets.
• Increase in competitors.
• Distinctions in cultures might led to a failure of the brand name especially in Asian countries.
• Low profits at preliminary levels.
• Boost in marketing expenses to get market share.

Alternative-2: Introduction of Click and Recommendations of Rocky Mountain Advanced Genome Inc Case Analysis Stores

With the increased trends towards online shopping, the online shops like Amazon, Alibaba etc. might pose a serious danger to the market share of business. In this circumstance the company might consider introducing Click and Recommendations of Rocky Mountain Advanced Genome Inc Case Help shops. These shops with a low requirement of funds to settle would make it possible for the business to reach global markets, without ending its domestic shops.

Pros:

• Low investment
• Decreasing competition threat
• Access to the world markets
• Expanding consumer base
• Easy to handle
• Large Revenues
• Low Operating Costs
• Easy new market entryway

Cons:

• Hazard to the market position
• Removal of brand Uniqueness
• Elimination of the fantastic store experience.
• Danger of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the business could think about, is to expand towards the global markets without closing its domestic shops that adds to the major part of earnings of the company. The pros and cons associated with Alternative 3 are offered below;

Pros:

• Minimizing competitors risk
• Access to the world markets
• Expanding consumer base
• Large Revenues
• Exploration of new global markets.
• Boost in profits from international markets.
• Profits diversification.
• Step towards being a strong worldwide brand.

Cons:

• Continuation of issues associated with variety.
• Distinctions in cultures could resulted in a failure of the brand name particularly in Asian countries.
• Low earnings at initial levels.
• Increase in marketing expenses to get market share.



This is sample work and not applicable to real case study. Please place the order on the website to get your own originally done case solution.