Recommendations of Robb Fitzgerald At Comvia Networks Case Solution

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Recommendations of Robb Fitzgerald At Comvia Networks Case Study Help

On the basis of above internal and external analysis of the business along with the assessment of different options, the company is advised to think about alternative 3. As alternative 3 would enable the business to expand in international markets without any decrease in its regional incomes and any deterioration of its market position. The business could pursue alternative 1 which would make it possible for the company to focus on potential worldwide markets rather than the regional markets however as the business is highly reliant on the regional markets with 90% of its shops in the United States, there fore pursuing alternative 1 would result in the substantial decline in business's revenue.

Aletrnative-1: Expanding International Brick and Recommendations of Robb Fitzgerald At Comvia Networks Case Help Stores

The business has a long term market position in US which can not be produced soon in the brand-new markets. The alternative would assist the business to broaden in international markets along with the elimination of problems raised in its local markets related to its variety.

Pros:

• Expedition of brand-new global markets.
• Increase in profits from global markets.
• Elimination of problems associated with diversity.
• Income diversity.
• Action towards being a strong international brand name.

Cons:

• Loss of extensive profits from the regional markets.
• Increase in competition.
• Distinctions in cultures could led to a failure of the brand especially in Asian nations.
• Low incomes at preliminary levels.
• Increase in marketing expenditures to gain market share.

Alternative-2: Introduction of Click and Recommendations of Robb Fitzgerald At Comvia Networks Case Help Stores

Alternative 2 consists of the intro of online market locations through creating an appropriate company's website. With the increased trends towards online shopping, the online shops like Amazon, Alibaba etc. might present a severe threat to the marketplace share of company. Moreover, the competitors are shifting towards click and Recommendations of Robb Fitzgerald At Comvia Networks Case Analysis shops with Gap introducing Piperline. This shift towards online markets might lower the profits for company. In this situation the business might consider presenting Click and Recommendations of Robb Fitzgerald At Comvia Networks Case Analysis stores. These stores with a low requirement of funds to settle would make it possible for the business to reach global markets, without ending its domestic shops. The advantages and disadvantages of alternative 2 are given as follows;

Pros:

• Low financial investment
• Decreasing competitors danger
• Access to the world markets
• Enlarging consumer base
• Easy to manage
• Large Earnings
• Low Operating Costs
• Easy new market entryway

Cons:

• Hazard to the market position
• Elimination of brand name Uniqueness
• Removal of the excellent store experience.
• Risk of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the company could think about, is to expand towards the global markets without closing its domestic stores that contributes to the major part of earnings of the business. The benefits and drawbacks related to Alternative 3 are provided listed below;

Pros:

• Lowering competition risk
• Access to the world markets
• Enlarging consumer base
• Large Revenues
• Expedition of brand-new global markets.
• Increase in income from global markets.
• Earnings diversity.
• Step towards being a strong worldwide brand.

Cons:

• Continuation of issues associated with diversity.
• Distinctions in cultures might caused a failure of the brand specifically in Asian nations.
• Low incomes at preliminary levels.
• Boost in marketing expenditures to get market share.



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