Porter's 5 Forces analysis of Robb Fitzgerald At Comvia Networks Case Help
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Porter's 5 Forces analysis of Robb Fitzgerald At Comvia Networks Case Study Solution
A Porter's 5 Forces analysis of Robb Fitzgerald At Comvia Networks Case Analysis could be conducted to develop numerous techniques using the strengths of the company to obtain opportunities, conquer weaknesses and to decrease the threats. It could also be used to assess that how certain weak points withstand particular opportunities and increase the threats. The methods prepared utilizing the Porter's 5 Forces analysis of Robb Fitzgerald At Comvia Networks Case Analysis are provided as follows;
• Utilization of strong global brand name position and funds in expanding towards potential markets.
• Unique brand name experience might help out the business to much better position itself in new markets.
• Resistance in growth in the possible worldwide markets encouraging diversity.
• High costs limits the expansion in numerous Asian and African nations with low per capita earnings.
• Strong brand recognition, non-traditional ways of marketing and the unique brand experience could be utilized to decrease the risk from potential consumers.
• Rigorous look policies could led to the consumer shift towards Victoria with high social responsibility.
• Limited target markets might resulted in a decrease in the overall market share of the business.
These techniques might assist the company to improvise its market position and be at the leading position in the market.
Financial Analysis
Monetary analysis for Porter's 5 Forces analysis of Robb Fitzgerald At Comvia Networks Case Analysis could be conducted to examine the availability of funds to the company that could be utilized in growth towards worldwide markets. The monetary position of the company could be examined by using the information given up the case Exhibition 1. The ratios that might be thought about in financial efficiency analysis are given in the Table 1 listed below;
From the above Table 1, it could be seen that the company has an affordable monetary performance with a ROE of 7.9% and a high sales growth of 18.4%. A 4.3% net profit margin does not seems to be prospective and the business must put efforts in increasing its earnings along with decreasing its operational expenditures to increase its earnings margins.
Porter's 5 Forces analysis of Robb Fitzgerald At Comvia Networks Case Solution
Segmentation
Many of the company's Brick and Mortar shops are located in US including above 500 shops in nearly each of the state of US. The company has likewise a global presence in 8 different nations with its greatest number of shops located in United Kingdom i.e. 21. The companyhas a total of 54 shops in global markets that is probably the 10% of its shops in the United States.
Targeting
The business targets its clothes brand name to the young, high and good-looking teenagers and kids that are thought about to be cool. This targeting policy is responsible for different distinctions in the business associated with its rivals. The business hires great looking men and females for its stores and follows a rigorous appearance policy to keep tourist attraction of attractive individuals towards its stores and offer a distinct brand experience.
Positioning
The business has placed its brand as a high-end brand targeting only a specific market sector. The business with its non-traditional methods of marketing through designs and agents posters its brand image as a luxury clothes brand targeted to the cool and good-looking personalities in society. Although, this market position attracts different elite people towards the brand however it injures the company's position in various communities focused at the equality in society.
External Analysis
Competitor Analysis
Porter's 5 Forces analysis of Robb Fitzgerald At Comvia Networks Case Solution deals with a lot of competitors in the market with the presence of different number of rivals in the market. Space is also considered to be a prospective competitor in regional as well as in international; markets as the company is considering to move in the international markets.
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