Porter's 5 Forces analysis of Primus Automation Division 2002 Case Analysis

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Porter's 5 Forces analysis of Primus Automation Division 2002 Case Study Analysis

A Porter's 5 Forces analysis of Primus Automation Division 2002 Case Solution might be carried out to develop different techniques using the strengths of the company to obtain chances, get rid of weaknesses and to decrease the dangers. It might likewise be used to evaluate that how certain weaknesses resist particular chances and increase the risks. The strategies drafted utilizing the Porter's 5 Forces analysis of Primus Automation Division 2002 Case Solution are given as follows;
• Usage of strong international brand position and funds in expanding towards potential markets.
• Unique brand experience might help out the business to much better position itself in new markets.
• Resistance in expansion in the possible international markets encouraging variety.
• High prices limits the expansion in various Asian and African nations with low per capita income.
• Strong brand name recognition, non-traditional methods of marketing and the special brand name experience might be utilized to decrease the risk from potential consumers.
• Stringent look policies could resulted in the customer shift towards Victoria with high social duty.
• Minimal target audience might led to a decrease in the overall market share of the company.
These strategies might help the company to improvise its market position and be at the leading position in the market.

Financial Analysis

Financial analysis for Porter's 5 Forces analysis of Primus Automation Division 2002 Case Solution could be performed to examine the accessibility of financial resources to the company that might be used in growth towards international markets. The financial position of the business might be evaluated by using the information given in the case Display 1. The ratios that might be considered in monetary efficiency analysis are given in the Table 1 listed below;

From the above Table 1, it might be seen that the business has an affordable monetary performance with a ROE of 7.9% and a high sales growth of 18.4%. Although, a 4.3% net earnings margin does not appears to be possible and the business needs to put efforts in increasing its revenues together with minimizing its operational expenditures to increase its profit margins.

Porter's 5 Forces analysis of Primus Automation Division 2002 Case Help

Segmentation

Most of the business's Brick and Mortar stores are situated in US consisting of above 500 shops in practically each of the state of United States. The company has likewise a worldwide presence in 8 different countries with its highest number of shops located in United Kingdom i.e. 21. The companyhas a total of 54 stores in international markets that is most likely the 10% of its shops in the United States.

Targeting

The company targets its clothing brand name to the young, tall and good-looking teens and kids that are thought about to be cool. This targeting policy is accountable for various distinctions in the company associated with its competitors. For instance, the business hires good looking men and women for its stores and follows a stringent appearance policy to keep destination of good-looking people towards its shops and provide a distinct brand name experience.

Positioning

The business has placed its brand name as a high-end brand name targeting only a particular market sector. The business with its non-traditional ways of marketing through models and agents posters its brand image as a luxury clothing brand targeted to the cool and good-looking personalities in society. This market position brings in numerous elite people towards the brand however it harms the company's position in different communities focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Primus Automation Division 2002 Case Help faces a great deal of competitors in the market with the existence of numerous number of rivals in the market. A chart revealing the close competitors in addition to their attributes and the marketing method is given in. it might be seen that the American Eagle Outfitters is thought about to be the greatest rivals for company with its marketing method related to the television programs. Space is likewise thought about to be a potential competitor in local as well as in global; markets as the business is thinking about to shift in the international markets. In addition to it, Primus Automation Division 2002 Case Study Analysis. with its flexible pricing technique and the Victoria's Street with its strong social status position an extreme threat to the present market share of the Porter's 5 Forces analysis of Primus Automation Division 2002 Case Analysis.

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