Recommendations of Polaroid Corporation 1996 Case Analysis
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Recommendations of Polaroid Corporation 1996 Case Study Help
On the basis of above internal and external analysis of the business along with the examination of different options, the company is advised to think about alternative 3. As alternative 3 would enable the company to expand in worldwide markets without any reduction in its local revenues and any deterioration of its market position. The business could pursue alternative 1 which would allow the business to focus on potential international markets rather than the regional markets but as the company is highly dependent on the local markets with 90% of its shops in the US, there fore pursuing alternative 1 would result in the considerable decline in company's profits.
Aletrnative-1: Expanding International Brick and Recommendations of Polaroid Corporation 1996 Case Analysis Stores
The business has a long term market position in US which can not be produced soon in the brand-new markets. The choice would assist the company to expand in global markets along with the elimination of issues raised in its regional markets related to its diversity.
Pros:
• Exploration of brand-new international markets.
• Increase in revenue from international markets.
• Elimination of issues connected to diversity.
• Income diversity.
• Action towards being a strong worldwide brand name.
Cons:
• Loss of substantial incomes from the regional markets.
• Boost in competitors.
• Differences in cultures could caused a failure of the brand especially in Asian nations.
• Low earnings at preliminary levels.
• Increase in marketing expenditures to acquire market share.
Alternative-2: Introduction of Click and Recommendations of Polaroid Corporation 1996 Case Solution Stores
Alternative 2 includes the intro of online market locations through creating an appropriate business's website. With the increased patterns towards online shopping, the online shops like Amazon, Alibaba etc. might present a serious threat to the marketplace share of business. The competitors are shifting towards click and Recommendations of Polaroid Corporation 1996 Case Help stores with Gap presenting Piperline. This shift towards online markets might reduce the earnings for business. In this scenario the business could consider introducing Click and Recommendations of Polaroid Corporation 1996 Case Help stores. These stores with a low requirement of funds to settle would allow the business to reach international markets, without ending its domestic stores. The benefits and drawbacks of option 2 are offered as follows;
Pros:
• Low investment
• Decreasing competition threat
• Access to the world markets
• Expanding consumer base
• Easy to handle
• Big Incomes
• Low Operating Costs
• Easy brand-new market entryway
Cons:
• Threat to the marketplace position
• Removal of brand name Uniqueness
• Elimination of the great shop experience.
• Danger of decrease in elite sales.
Alternative-3: Expansion towards International Markets Without closing Domestic Stores
Another choice that the business could consider, is to expand towards the international markets without closing its domestic stores that adds to the major part of incomes of the business. The pros and cons related to Alternative 3 are given listed below;
Pros:
• Minimizing competition danger
• Access to the world markets
• Increasing the size of customer base
• Large Revenues
• Expedition of brand-new international markets.
• Boost in earnings from global markets.
• Income diversification.
• Action towards being a strong international brand name.
Cons:
• Continuation of problems related to diversity.
• Differences in cultures could led to a failure of the brand name particularly in Asian countries.
• Low incomes at preliminary levels.
• Boost in marketing expenses to acquire market share.
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