Porter's 5 Forces analysis of Polaroid Corporation 1996 Case Help

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Porter's 5 Forces analysis of Polaroid Corporation 1996 Case Study Solution

Porter's 5 Forces AnalysisA Porter's 5 Forces analysis of Polaroid Corporation 1996 Case Analysis might be conducted to create different methods using the strengths of the company to obtain opportunities, overcome weak points and to minimize the threats. It might also be used to evaluate that how certain weak points resist certain chances and increase the dangers. The methods drafted using the Porter's 5 Forces analysis of Polaroid Corporation 1996 Case Solution are provided as follows;
• Usage of strong international brand name position and funds in broadening towards potential markets.
• Special brand name experience could help out the business to much better position itself in new markets.
• Resistance in expansion in the possible worldwide markets encouraging variety.
• High costs limits the growth in various Asian and African nations with low per capita earnings.
• Strong brand name acknowledgment, non-traditional methods of marketing and the unique brand experience might be made use of to minimize the hazard from potential clients.
• Rigorous appearance policies might caused the customer shift towards Victoria with high social responsibility.
• Restricted target audience might caused a decline in the overall market share of the company.
These techniques might help the company to improvise its market position and be at the leading position in the market.

Financial Analysis


Financial analysis for Porter's 5 Forces analysis of Polaroid Corporation 1996 Case Analysis could be carried out to assess the accessibility of funds to the business that might be utilized in growth towards global markets. The monetary position of the business might be evaluated by utilizing the data given in the case Exhibit 1. The ratios that could be thought about in monetary performance analysis are given in the Table 1 below;

From the above Table 1, it could be seen that the company has a sensible financial performance with a ROE of 7.9% and a high sales development of 18.4%. A 4.3% net earnings margin does not appears to be prospective and the company needs to put efforts in increasing its revenues along with minimizing its functional expenditures to increase its profit margins.

Porter's 5 Forces analysis of Polaroid Corporation 1996 Case Analysis

Segmentation

The segmentation analysis includes the analysis of numerous service sections of the company in domestic and the global, markets. Most of the business's Brick and Mortar shops are located in US consisting of above 500 shops in almost each of the state of United States. The business has likewise an international existence in 8 different countries with its highest number of shops located in United Kingdom i.e. 21. The companyhas a total of 54 shops in global markets that is most likely the 10% of its stores in the United States. It suggests that majority of the earnings of the company originated from the regional markets. Additionally, the company is considering to expand its stores into 7 more European and Asian nations. A chart showing the existence of the company in numerous global markets is given up the Appendix 2.

Targeting


The business targets its clothes brand to the young, tall and attractive teens and kids that are considered to be cool. This targeting policy is accountable for numerous distinctions in the company related to its rivals. For instance, the business hires great looking men and women for its stores and follows a strict look policy to preserve attraction of attractive individuals towards its stores and provide a special brand experience.

Positioning


The business has positioned its brand as a high-end brand name targeting only a specific market section. The business with its non-traditional methods of marketing through models and agents posters its brand image as a luxury clothes brand targeted to the cool and attractive personalities in society. Although, this market position attracts various elite individuals towards the brand but it hurts the company's position in numerous communities focused at the equality in society.

External Analysis

Competitor Analysis


Porter's 5 Forces analysis of Polaroid Corporation 1996 Case Help deals with a lot of competition in the market with the existence of numerous number of competitors in the market. Gap is also thought about to be a possible rival in local as well as in international; markets as the company is considering to move in the international markets.



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