Recommendations of Planet Copias And Imagem Case Analysis

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Recommendations of Planet Copias And Imagem Case Study Analysis

On the basis of above internal and external analysis of the company along with the examination of various options, the business is recommended to consider alternative 3. As alternative 3 would allow the business to broaden in international markets without any decrease in its regional earnings and any deterioration of its market position. The business might pursue alternative 1 which would allow the business to focus on possible global markets rather than the local markets but as the business is extremely dependent on the local markets with 90% of its stores in the United States, there fore pursuing alternative 1 would result in the substantial decrease in company's income.

Aletrnative-1: Expanding International Brick and Recommendations of Planet Copias And Imagem Case Analysis Stores

Expansion towards worldwide markets through opening brand-new shops in other Europe and Asian nations with closing domestic stores is although an excellent choice for increasing the international presence of the company. The closing of domestic stores might extremely affect the incomes of the company as above 90% of its shops are located locally and closing those stores would ultimately minimize the profits of the company. The business has a long term market position in US which can not be created quickly in the brand-new markets. The choice would assist the business to broaden in worldwide markets in addition to the removal of concerns raised in its local markets related to its diversity. The benefits and drawbacks for Option 1 are listed below;

Pros:

• Exploration of brand-new global markets.
• Increase in profits from worldwide markets.
• Removal of problems connected to variety.
• Income diversity.
• Action towards being a strong worldwide brand name.

Cons:

• Loss of comprehensive incomes from the local markets.
• Boost in competition.
• Differences in cultures might caused a failure of the brand especially in Asian countries.
• Low earnings at preliminary levels.
• Boost in marketing expenses to get market share.

Alternative-2: Introduction of Click and Recommendations of Planet Copias And Imagem Case Solution Stores

With the increased trends towards online shopping, the online stores like Amazon, Alibaba and so on could position an extreme danger to the market share of company. In this circumstance the company might consider presenting Click and Recommendations of Planet Copias And Imagem Case Help shops. These stores with a low requirement of funds to settle would make it possible for the business to reach global markets, without ending its domestic shops.

Pros:

• Low financial investment
• Reducing competitors threat
• Access to the world markets
• Expanding consumer base
• Easy to handle
• Big Profits
• Low Operating Costs
• Easy new market entrance

Cons:

• Risk to the market position
• Elimination of brand name Originality
• Removal of the terrific shop experience.
• Danger of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the business could consider, is to broaden towards the global markets without closing its domestic stores that adds to the huge part of incomes of the company. The pros and cons related to Alternative 3 are provided below;

Pros:

• Decreasing competition hazard
• Access to the world markets
• Expanding customer base
• Big Revenues
• Exploration of new worldwide markets.
• Boost in profits from worldwide markets.
• Income diversity.
• Action towards being a strong global brand name.

Cons:

• Extension of issues associated with diversity.
• Distinctions in cultures could led to a failure of the brand specifically in Asian nations.
• Low earnings at initial levels.
• Boost in marketing expenditures to gain market share.



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