Category: Darden Business School

Cathay Pacifics CustomerCentric Design Thinking Journey Joseph Chan Ghassan Moazzin John Wong Jun Yang 2024

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Joseph Chan, Executive Vice President (EVP) and Head of Consumer Marketing at Hong Kong-based Cathay Pacific, is no stranger to designing a travel experience for customers. Cathay’s “customer-centric” design thinking process, he notes, has helped propel the airline’s market share in China, where it has gained 10 percentage points in the past two years, and boosted passenger numbers to 23.5 million in the second quarter of 2018. “If I could design a new product,

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1. Customers’ needs, desires, and concerns – Personalized customer journeys through a personalized chatbot – Customer feedbacks’ insights to continuously improve the customer experience – Mobile app redesign based on customer’s feedback 2. Data analysis, decision-making, and insights – Advanced data analytics to support real-time and predictive decision-making (e.g. Delta Airlines) – Customer data is used to identify new products and services 3. Customer feedback and engagement – Personalized

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“Customer Centric Design Thinking” (CCDT) is a way of thinking that focuses on the customer. It’s an approach to design that starts with listening to customers and working with them. Here is my experience on how Cathay Pacific designed and executed a CCDT project in 2023 (Jun Yang, my manager): I had the pleasure of working with the airline on a customercentric design thinking (CCDT) project aimed at enhancing customer service experience in their new service in 2023

Foodora Flash A Copycats Made in Germany Michael Bikard

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FIGS Scrubbing the Status Quo Jeffrey Rayport Nicole Tempest Keller 2024

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Founded in 1988 by Jeffrey Rayport, and headquartered in Washington, DC, FIGS is a leading provider of consulting services focused on innovation. Our mission is to help organizations create value, grow, and prosper. Our team of consultants comprises industry veterans, with experience in various fields including product development, design, marketing, supply chain, and operations. Our Scrubbing the Status Quo is a commitment to innovation and disruption that focuses on three fundamental aspects of the digital world:

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Implementing LEAN Operations at Caesars Casinos Nancy L Hyer Brad Hirsch Karen A Brown 2014

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Visa Inc Threat from Cryptocurrency Arpita Agnihotri Saurabh Bhattacharya 2020

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Hella Industry 40 in China Marc Sachon Christoph Karrer

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Harvard Business School Executive Education Balancing Online and Offline Marketing John Deighton Leora Kornfeld

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Zomaland

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Hewlett Packard Enterprise The Dandelion Program Gary P Pisano Robert D Austin 2016

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Venture Capital Fund Restructuring Vignettes Abridged Paul A Gompers 2002

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