Category: Darden Business School

  • Fleury Group Value Creation and Value Capture in the Supplementary Health Market Gilberto Sarfati

    Fleury Group Value Creation and Value Capture in the Supplementary Health Market Gilberto Sarfati

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  • Ball EVA Driving the Worlds Leading Can Manufacturer A Jonas Heese Susan Pinckney 2023

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  • Lutheran Services The Aged Care Food and Dining Experience Colette Southam Sharon Mickan Kate OdgersJewell Paul W Beamish Cheri Hugo Rosie Burrows

    Lutheran Services The Aged Care Food and Dining Experience Colette Southam Sharon Mickan Kate OdgersJewell Paul W Beamish Cheri Hugo Rosie Burrows

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  • GoldenHome The Dilemma of HighEnd Strategic Positioning Haifen Lin Xiangtong Liu

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    I used to be in an internet company that had about 10 engineers and 10 designers working for me in India, working on building products for an American market. I was managing the company, and the engineers and designers were responsible for product development, while I was responsible for marketing and business development. We were doing well and generating a lot of revenue. I felt very good about my job. I was getting a good amount of money and recognition, and I was doing what I loved. One day, I received a phone call

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    The life of a startup is tough. You have the vision to make things work and to get them off the ground. To make it real you’ll need an investment, some finances. Lifetrons, a new healthcare tech company, came into existence with the vision to provide a holistic and affordable healthcare solution for the masses. Its tagline was ‘Digital Healthcare for the Masses’. It’s easy for the founders to have a grand idea but it’s quite difficult to make it a reality. As a startup owner,

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    Rakesh Gupta and Padmini Ramamurthy founded Lifetrons a month ago. It is a product company aimed at providing personalised, effective and affordable counselling to people in need. The company’s main product is a psychologist app which aims to help people cope with stress and maintain mental wellness. This psychologist app aims to revolutionize the way people approach mental health. Lifetrons is based out of Bangalore. As the company is still in its formative stage, its marketing strategies