Recommendations of Medimedia International Ltd Case Help

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Recommendations of Medimedia International Ltd Case Study Help

On the basis of above internal and external analysis of the business along with the evaluation of various alternatives, the business is advised to consider alternative 3. As alternative 3 would allow the company to expand in international markets without any decrease in its local incomes and any degeneration of its market position. The company might pursue alternative 1 which would enable the company to focus on possible global markets rather than the local markets however as the company is extremely dependent on the local markets with 90% of its shops in the US, there fore pursuing option 1 would result in the significant decline in company's earnings.

Aletrnative-1: Expanding International Brick and Recommendations of Medimedia International Ltd Case Solution Stores

Expansion towards international markets through opening new stores in other Europe and Asian countries with closing domestic shops is although a good choice for increasing the international existence of the company. Nevertheless, the closing of domestic stores could highly affect the incomes of the company as above 90% of its shops are located domestically and closing those shops would eventually lower the incomes of the firm. Additionally, the business has a long term market position in United States which can not be created quickly in the new markets. The choice would assist the business to expand in international markets along with the removal of problems raised in its regional markets associated with its diversity. The benefits and drawbacks for Alternative 1 are noted below;

Pros:

• Exploration of new global markets.
• Boost in earnings from worldwide markets.
• Elimination of concerns connected to diversity.
• Profits diversification.
• Step towards being a strong worldwide brand.

Cons:

• Loss of extensive revenues from the regional markets.
• Boost in competitors.
• Distinctions in cultures might resulted in a failure of the brand specifically in Asian countries.
• Low revenues at preliminary levels.
• Increase in marketing expenditures to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Medimedia International Ltd Case Solution Stores

Alternative 2 includes the introduction of online market places through generating a correct business's website. With the increased trends towards online shopping, the online stores like Amazon, Alibaba and so on might posture a serious risk to the marketplace share of business. The competitors are shifting towards click and Recommendations of Medimedia International Ltd Case Help shops with Gap presenting Piperline. This shift towards online markets might reduce the earnings for business. In this situation the business might consider presenting Click and Recommendations of Medimedia International Ltd Case Help stores. These shops with a low requirement of funds to settle would make it possible for the company to reach international markets, without ending its domestic shops. The benefits and drawbacks of alternative 2 are offered as follows;

Pros:

• Low investment
• Minimizing competition threat
• Access to the world markets
• Expanding customer base
• Easy to manage
• Big Incomes
• Low Operating Expense
• Easy new market entrance

Cons:

• Risk to the marketplace position
• Removal of brand name Originality
• Removal of the excellent store experience.
• Risk of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the company might think about, is to expand towards the global markets without closing its domestic shops that adds to the huge part of revenues of the company. The benefits and drawbacks related to Alternative 3 are given below;

Pros:

• Decreasing competition risk
• Access to the world markets
• Enlarging customer base
• Large Revenues
• Expedition of brand-new worldwide markets.
• Increase in income from international markets.
• Income diversity.
• Action towards being a strong global brand.

Cons:

• Continuation of issues related to variety.
• Differences in cultures could led to a failure of the brand particularly in Asian countries.
• Low profits at initial levels.
• Boost in marketing expenses to acquire market share.



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