Porter's 5 Forces analysis of Medimedia International Ltd Case Help

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Porter's 5 Forces analysis of Medimedia International Ltd Case Study Analysis

A Porter's 5 Forces analysis of Medimedia International Ltd Case Solution could be conducted to design different methods utilizing the strengths of the business to avail chances, get rid of weak points and to minimize the hazards. It could also be utilized to evaluate that how certain weak points withstand specific chances and increase the hazards. The strategies prepared using the Porter's 5 Forces analysis of Medimedia International Ltd Case Solution are offered as follows;
• Usage of strong international brand position and financial resources in broadening towards possible markets.
• Distinct brand name experience could assist the company to much better position itself in brand-new markets.
• Resistance in expansion in the potential worldwide markets encouraging diversity.
• High costs restricts the expansion in various Asian and African nations with low per capita earnings.
• Strong brand recognition, non-traditional ways of marketing and the special brand name experience might be used to decrease the threat from potential clients.
• Stringent look policies could led to the consumer shift towards Victoria with high social obligation.
• Minimal target markets could resulted in a decline in the total market share of the company.
These techniques could help the company to improvise its market position and be at the leading position in the market.

Financial Analysis

Financial analysis for Porter's 5 Forces analysis of Medimedia International Ltd Case Help could be performed to examine the availability of funds to the company that could be utilized in expansion towards worldwide markets. The financial position of the business might be evaluated by utilizing the information given up the case Exhibition 1. The ratios that might be considered in monetary performance analysis are given up the Table 1 below;

From the above Table 1, it might be seen that the business has a sensible monetary performance with a ROE of 7.9% and a high sales development of 18.4%. Although, a 4.3% net profit margin does not seems to be possible and the company needs to put efforts in increasing its earnings together with lowering its functional expenditures to increase its profit margins.

Porter's 5 Forces analysis of Medimedia International Ltd Case Solution

Segmentation

The division analysis consists of the analysis of various service sectors of the company in domestic and the worldwide, markets. The majority of the business's Brick and Mortar stores are located in United States consisting of above 500 stores in nearly each of the state of United States. However, the business has likewise an international presence in 8 various nations with its greatest number of stores situated in UK i.e. 21. The companyhas an overall of 54 shops in worldwide markets that is most likely the 10% of its shops in the United States. It suggests that bulk of the revenues of the company come from the regional markets. The company is considering to expand its stores into 7 more European and Asian countries. A chart revealing the presence of the business in different worldwide markets is given in the Appendix 2.

Targeting

The business targets its clothes brand to the young, tall and attractive teens and kids that are thought about to be cool. This targeting policy is accountable for various distinctions in the business related to its rivals. For instance, the company works with excellent looking males and females for its shops and follows a stringent look policy to keep attraction of good-looking people towards its shops and offer a special brand name experience.

Positioning

The company has placed its brand name as a high-end brand targeting only a specific market sector. The company with its non-traditional methods of marketing through designs and agents posters its brand name image as a luxury clothing brand name targeted to the cool and good-looking personalities in society. This market position brings in numerous elite people towards the brand however it injures the business's position in various communities focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Medimedia International Ltd Case Solution faces a lot of competitors in the market with the presence of various number of competitors in the market. Space is also considered to be a potential competitor in local as well as in global; markets as the company is considering to shift in the global markets.



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