Recommendations of Marriott: Frankfurt And Dusseldorf Case Analysis

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Recommendations of Marriott: Frankfurt And Dusseldorf Case Study Analysis

On the basis of above internal and external analysis of the company along with the evaluation of various alternatives, the business is suggested to think about alternative 3. As alternative 3 would allow the company to broaden in worldwide markets with no reduction in its local earnings and any degeneration of its market position. By thinking about Alternative 3, the business could maintain its store experience and brand name uniqueness. However, it might likewise consider alternative 2 that could allow the business to access the markets with no prospective financial investment. Although, the business could pursue alternative 1 which would allow the company to focus on possible global markets instead of the regional markets however as the business is highly dependent on the regional markets with 90% of its shops in the US, there fore pursuing option 1 would result in the substantial decrease in company's earnings. The business is advised to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Marriott: Frankfurt And Dusseldorf Case Help Stores

The company has a long term market position in US which can not be produced soon in the brand-new markets. The option would help the company to broaden in international markets along with the removal of concerns raised in its local markets related to its diversity.

Pros:

• Expedition of new international markets.
• Increase in earnings from worldwide markets.
• Elimination of issues connected to diversity.
• Revenue diversity.
• Action towards being a strong international brand name.

Cons:

• Loss of comprehensive revenues from the regional markets.
• Increase in competitors.
• Differences in cultures could caused a failure of the brand especially in Asian countries.
• Low profits at initial levels.
• Increase in marketing expenditures to gain market share.

Alternative-2: Introduction of Click and Recommendations of Marriott: Frankfurt And Dusseldorf Case Analysis Stores

Alternative 2 consists of the intro of online market locations through creating a correct company's site. With the increased patterns towards online shopping, the online stores like Amazon, Alibaba and so on might posture a severe danger to the market share of business. The competitors are moving towards click and Recommendations of Marriott: Frankfurt And Dusseldorf Case Solution stores with Space presenting Piperline. This shift towards online markets might minimize the revenues for business. In this circumstance the company could think about introducing Click and Recommendations of Marriott: Frankfurt And Dusseldorf Case Solution shops. These shops with a low requirement of funds to settle would allow the business to reach international markets, without ending its domestic shops. The benefits and drawbacks of alternative 2 are provided as follows;

Pros:

• Low financial investment
• Lowering competitors danger
• Access to the world markets
• Expanding customer base
• Easy to manage
• Large Profits
• Low Operating Costs
• Easy new market entryway

Cons:

• Danger to the marketplace position
• Removal of brand name Individuality
• Removal of the excellent shop experience.
• Risk of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the company might consider, is to expand towards the international markets without closing its domestic stores that contributes to the huge part of profits of the company. The pros and cons related to Alternative 3 are provided listed below;

Pros:

• Decreasing competitors danger
• Access to the world markets
• Enlarging customer base
• Large Incomes
• Exploration of new international markets.
• Boost in revenue from international markets.
• Earnings diversification.
• Action towards being a strong global brand name.

Cons:

• Extension of concerns associated with diversity.
• Differences in cultures could resulted in a failure of the brand name especially in Asian nations.
• Low profits at initial levels.
• Boost in marketing expenditures to get market share.



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