Porter's 5 Forces analysis of Kestrel Ventures Llc: August 1999 Case Analysis

Home >> Darden Business School >> Kestrel Ventures Llc: August 1999 >> Porter's 5 Forces analysis

Porter's 5 Forces analysis of Kestrel Ventures Llc: August 1999 Case Study Analysis

Porter's 5 Forces AnalysisA Porter's 5 Forces analysis of Kestrel Ventures Llc: August 1999 Case Analysis might be performed to create different strategies using the strengths of the company to avail opportunities, overcome weaknesses and to decrease the hazards. It could likewise be used to examine that how particular weak points withstand certain chances and increase the hazards. The techniques drafted utilizing the Porter's 5 Forces analysis of Kestrel Ventures Llc: August 1999 Case Solution are provided as follows;
• Utilization of strong global brand name position and financial resources in expanding towards prospective markets.
• Distinct brand experience could assist the company to better position itself in brand-new markets.
• Resistance in growth in the possible worldwide markets motivating variety.
• High rates limits the expansion in numerous Asian and African countries with low per capita income.
• Strong brand acknowledgment, non-traditional ways of marketing and the unique brand name experience could be utilized to lower the risk from prospective consumers.
• Stringent look policies might resulted in the consumer shift towards Victoria with high social responsibility.
• Limited target audience could caused a decrease in the overall market share of the business.
These techniques might assist the business to improvise its market position and be at the leading position in the market.

Financial Analysis


Monetary analysis for Porter's 5 Forces analysis of Kestrel Ventures Llc: August 1999 Case Solution might be performed to evaluate the schedule of financial resources to the company that might be utilized in growth towards global markets. The monetary position of the business might be examined by using the data given up the case Exhibition 1. The ratios that might be thought about in financial efficiency analysis are given up the Table 1 listed below;

From the above Table 1, it could be seen that the company has an affordable monetary efficiency with a ROE of 7.9% and a high sales growth of 18.4%. A 4.3% net revenue margin does not seems to be prospective and the company should put efforts in increasing its profits along with lowering its functional expenditures to increase its profit margins.

Porter's 5 Forces analysis of Kestrel Ventures Llc: August 1999 Case Help

Segmentation

The segmentation analysis includes the analysis of various company sections of the company in domestic and the global, markets. The majority of the business's Traditional shops are located in US including above 500 stores in almost each of the state of US. The business has likewise an international existence in 8 various nations with its highest number of shops situated in United Kingdom i.e. 21. The companyhas a total of 54 shops in international markets that is probably the 10% of its shops in the United States. It indicates that bulk of the earnings of the company come from the regional markets. Moreover, the business is considering to expand its stores into 7 more European and Asian countries. A chart showing the existence of the company in various global markets is given up the Appendix 2.

Targeting


The company targets its clothes brand to the young, high and good-looking teenagers and kids that are thought about to be cool. This targeting policy is accountable for various distinctions in the business associated with its rivals. The business employs good looking males and females for its shops and follows a strict look policy to keep destination of attractive people towards its shops and offer a special brand experience.

Positioning


The business has placed its brand as a high-end brand targeting just a specific market section. The business with its non-traditional methods of marketing through models and representatives posters its brand name image as a luxury clothing brand targeted to the cool and attractive personalities in society. Although, this market position draws in various elite people towards the brand but it harms the company's position in different communities focused at the equality in society.

External Analysis

Competitor Analysis


Porter's 5 Forces analysis of Kestrel Ventures Llc: August 1999 Case Analysis deals with a great deal of competitors in the market with the existence of different number of rivals in the market. A chart showing the close rivals in addition to their qualities and the marketing strategy is given up. it might be seen that the American Eagle Outfitters is considered to be the strongest competitors for business with its marketing strategy associated to the television shows. Gap is also considered to be a potential competitor in regional as well as in worldwide; markets as the business is considering to shift in the international markets. Along with it, Kestrel Ventures Llc: August 1999 Case Study Solution. with its flexible prices strategy and the Victoria's Street with its strong social status pose a severe hazard to the present market share of the Porter's 5 Forces analysis of Kestrel Ventures Llc: August 1999 Case Analysis.



This is sample work and not applicable to real case study. Please place the order on the website to get your own originally done case solution.