Porter's 5 Forces analysis of Groupe Lessard Ltd: Fur-Industry Merger Exercise Case Analysis

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Porter's 5 Forces analysis of Groupe Lessard Ltd: Fur-Industry Merger Exercise Case Study Analysis

Porter's 5 Forces AnalysisA Porter's 5 Forces analysis of Groupe Lessard Ltd: Fur-Industry Merger Exercise Case Solution might be conducted to design different techniques using the strengths of the business to avail chances, get rid of weaknesses and to reduce the dangers. It might also be utilized to assess that how specific weaknesses resist certain opportunities and increase the dangers. The techniques drafted utilizing the Porter's 5 Forces analysis of Groupe Lessard Ltd: Fur-Industry Merger Exercise Case Analysis are given as follows;
• Utilization of strong worldwide brand position and funds in expanding towards prospective markets.
• Unique brand name experience could assist the business to better position itself in brand-new markets.
• Resistance in growth in the possible international markets encouraging diversity.
• High costs restricts the growth in various Asian and African countries with low per capita earnings.
• Strong brand recognition, non-traditional ways of marketing and the distinct brand name experience could be used to minimize the hazard from prospective clients.
• Strict appearance policies might led to the consumer shift towards Victoria with high social obligation.
• Restricted target audience could resulted in a decrease in the total market share of the company.
These strategies could assist the business to improvise its market position and be at the leading position in the market.

Financial Analysis


Financial analysis for Porter's 5 Forces analysis of Groupe Lessard Ltd: Fur-Industry Merger Exercise Case Help could be performed to evaluate the schedule of funds to the company that might be used in growth towards global markets. The monetary position of the business could be assessed by using the information given up the case Exhibit 1. The ratios that could be considered in monetary performance analysis are given in the Table 1 listed below;

From the above Table 1, it could be seen that the business has a sensible financial efficiency with a ROE of 7.9% and a high sales growth of 18.4%. A 4.3% net revenue margin does not appears to be potential and the company must put efforts in increasing its profits along with lowering its operational expenses to increase its profit margins.

Porter's 5 Forces analysis of Groupe Lessard Ltd: Fur-Industry Merger Exercise Case Solution

Segmentation

The division analysis consists of the analysis of different company sectors of the business in domestic and the international, markets. Most of the company's Traditional stores lie in US including above 500 shops in practically each of the state of United States. Nevertheless, the business has likewise an international presence in 8 various countries with its greatest number of stores located in United Kingdom i.e. 21. The companyhas a total of 54 stores in international markets that is probably the 10% of its shops in the United States. It indicates that bulk of the revenues of the company originated from the local markets. Additionally, the business is considering to expand its shops into 7 more European and Asian nations. A chart revealing the presence of the company in different global markets is given in the Appendix 2.

Targeting


The business targets its clothing brand name to the young, tall and attractive teens and kids that are thought about to be cool. This targeting policy is responsible for different distinctions in the company related to its competitors. The company works with good looking guys and ladies for its shops and follows a rigorous appearance policy to keep attraction of attractive individuals towards its stores and provide a distinct brand name experience.

Positioning


The business has actually positioned its brand name as a high-end brand targeting just a particular market sector. The company with its non-traditional ways of marketing through models and representatives posters its brand name image as a high-end clothing brand name targeted to the cool and attractive characters in society. Although, this market position brings in numerous elite individuals towards the brand but it injures the business's position in different communities focused at the equality in society.

External Analysis

Competitor Analysis


Porter's 5 Forces analysis of Groupe Lessard Ltd: Fur-Industry Merger Exercise Case Analysis faces a lot of competitors in the market with the presence of various number of rivals in the market. Gap is also thought about to be a possible competitor in local as well as in global; markets as the company is considering to shift in the global markets.



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