Porter's 5 Forces analysis of Groupe Lessard Ltd Fur-Industry Merger Exercise Case Solution

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Porter's 5 Forces analysis of Groupe Lessard Ltd Fur-Industry Merger Exercise Case Study Help

A Porter's 5 Forces analysis of Groupe Lessard Ltd Fur-Industry Merger Exercise Case Help might be performed to create different methods utilizing the strengths of the business to obtain opportunities, get rid of weaknesses and to lower the threats. It could likewise be used to assess that how specific weak points withstand particular chances and increase the threats. The methods drafted utilizing the Porter's 5 Forces analysis of Groupe Lessard Ltd Fur-Industry Merger Exercise Case Analysis are given as follows;
• Utilization of strong worldwide brand name position and financial resources in expanding towards possible markets.
• Distinct brand experience could help out the business to better position itself in new markets.
• Resistance in expansion in the possible global markets motivating diversity.
• High prices limits the expansion in various Asian and African countries with low per capita earnings.
• Strong brand name acknowledgment, non-traditional methods of marketing and the distinct brand name experience might be utilized to reduce the threat from possible consumers.
• Stringent appearance policies could resulted in the consumer shift towards Victoria with high social responsibility.
• Minimal target markets might resulted in a decrease in the total market share of the company.
These methods might help the business to improvise its market position and be at the leading position in the market.

Financial Analysis

Financial analysis for Porter's 5 Forces analysis of Groupe Lessard Ltd Fur-Industry Merger Exercise Case Solution could be carried out to assess the accessibility of financial resources to the company that might be utilized in expansion towards international markets. The monetary position of the business might be assessed by utilizing the data given up the case Exhibition 1. The ratios that could be considered in financial performance analysis are given up the Table 1 below;

From the above Table 1, it might be seen that the business has an affordable monetary efficiency with a ROE of 7.9% and a high sales growth of 18.4%. A 4.3% net profit margin does not seems to be prospective and the company should put efforts in increasing its profits along with reducing its operational costs to increase its profit margins.

Porter's 5 Forces analysis of Groupe Lessard Ltd Fur-Industry Merger Exercise Case Help

Segmentation

The segmentation analysis includes the analysis of different organisation sectors of the business in domestic and the worldwide, markets. The majority of the business's Brick and Mortar shops are located in US including above 500 stores in practically each of the state of US. However, the business has likewise a global existence in 8 different nations with its greatest variety of stores located in UK i.e. 21. The companyhas a total of 54 shops in global markets that is probably the 10% of its shops in the United States. It indicates that majority of the incomes of the company come from the local markets. Furthermore, the company is thinking about to expand its stores into 7 more European and Asian countries. A chart revealing the presence of the business in different international markets is given in the Appendix 2.

Targeting

The business targets its clothing brand name to the young, tall and good-looking teenagers and kids that are thought about to be cool. This targeting policy is responsible for numerous differences in the company related to its rivals. For example, the business works with excellent looking men and women for its shops and follows a stringent look policy to maintain tourist attraction of attractive individuals towards its stores and provide a distinct brand name experience.

Positioning

The business has positioned its brand as a high-end brand targeting only a specific market segment. The company with its non-traditional methods of marketing through models and representatives posters its brand name image as a luxury clothes brand targeted to the cool and good-looking characters in society. This market position brings in various elite individuals towards the brand name but it hurts the company's position in numerous communities focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Groupe Lessard Ltd Fur-Industry Merger Exercise Case Help deals with a lot of competitors in the market with the existence of various number of competitors in the market. Gap is likewise considered to be a prospective rival in local as well as in international; markets as the business is considering to shift in the international markets.

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