Porter's 5 Forces analysis of Grand Metropolitan Plc Case Analysis

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Porter's 5 Forces analysis of Grand Metropolitan Plc Case Study Analysis

Porter's 5 Forces AnalysisA Porter's 5 Forces analysis of Grand Metropolitan Plc Case Analysis might be performed to create numerous techniques using the strengths of the business to obtain chances, get rid of weaknesses and to lower the hazards. It might likewise be used to assess that how particular weaknesses resist certain opportunities and increase the risks. The strategies drafted utilizing the Porter's 5 Forces analysis of Grand Metropolitan Plc Case Solution are offered as follows;
• Utilization of strong worldwide brand name position and funds in broadening towards possible markets.
• Distinct brand name experience might assist the company to much better position itself in new markets.
• Resistance in growth in the possible worldwide markets encouraging diversity.
• High prices restricts the expansion in various Asian and African countries with low per capita income.
• Strong brand recognition, non-traditional ways of marketing and the special brand experience could be used to decrease the danger from possible clients.
• Strict look policies could caused the consumer shift towards Victoria with high social responsibility.
• Minimal target markets might led to a decline in the total market share of the business.
These methods might assist the business to improvise its market position and be at the leading position in the market.

Financial Analysis

Financial analysis for Porter's 5 Forces analysis of Grand Metropolitan Plc Case Help might be conducted to evaluate the schedule of funds to the company that might be utilized in growth towards international markets. The financial position of the business might be assessed by using the information given up the case Exhibition 1. The ratios that might be thought about in financial performance analysis are given in the Table 1 listed below;

From the above Table 1, it could be seen that the business has a reasonable financial efficiency with a ROE of 7.9% and a high sales development of 18.4%. A 4.3% net profit margin does not appears to be prospective and the company needs to put efforts in increasing its revenues along with minimizing its functional expenditures to increase its profit margins.

Porter's 5 Forces analysis of Grand Metropolitan Plc Case Analysis


Many of the company's Brick and Mortar shops are situated in US consisting of above 500 stores in nearly each of the state of United States. The company has also a worldwide presence in 8 various countries with its highest number of stores located in United Kingdom i.e. 21. The companyhas a total of 54 shops in global markets that is probably the 10% of its stores in the US.


The business targets its clothes brand to the young, tall and good-looking teenagers and kids that are considered to be cool. This targeting policy is accountable for numerous differences in the business connected to its competitors. For instance, the business employs excellent looking males and females for its stores and follows a stringent look policy to keep destination of attractive people towards its shops and provide a distinct brand experience.


The business has placed its brand as a high-end brand targeting just a particular market sector. The company with its non-traditional ways of marketing through models and representatives posters its brand name image as a high-end clothes brand targeted to the cool and attractive characters in society. This market position attracts different elite individuals towards the brand name but it harms the business's position in various communities focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Grand Metropolitan Plc Case Solution faces a great deal of competition in the market with the presence of numerous number of rivals in the market. A chart showing the close competitors in addition to their characteristics and the marketing strategy is given up. it might be seen that the American Eagle Outfitters is thought about to be the greatest rivals for business with its marketing strategy related to the television shows. Gap is also considered to be a possible rival in regional as well as in international; markets as the company is thinking about to move in the international markets. Together with it, Grand Metropolitan Plc Case Study Analysis. with its flexible prices technique and the Victoria's Street with its strong social status pose a severe danger to the current market share of the Porter's 5 Forces analysis of Grand Metropolitan Plc Case Help.

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