Recommendations of Glaxo Italia Spa: The Zinnat Marketing Decision Case Analysis

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Recommendations of Glaxo Italia Spa: The Zinnat Marketing Decision Case Study Solution

RecommendationsOn the basis of above internal and external analysis of the business along with the evaluation of various alternatives, the business is suggested to think about alternative 3. As alternative 3 would permit the business to broaden in global markets without any reduction in its regional earnings and any wear and tear of its market position. The business could pursue alternative 1 which would enable the business to focus on possible worldwide markets rather than the regional markets but as the business is extremely reliant on the local markets with 90% of its stores in the United States, there fore pursuing option 1 would result in the significant decline in company's earnings.

Aletrnative-1: Expanding International Brick and Recommendations of Glaxo Italia Spa: The Zinnat Marketing Decision Case Help Stores

International SegmentsThe business has a long term market position in US which can not be created soon in the brand-new markets. The choice would assist the business to broaden in worldwide markets along with the removal of issues raised in its regional markets related to its diversity.

Pros:

• Expedition of brand-new international markets.
• Boost in earnings from global markets.
• Elimination of problems related to diversity.
• Earnings diversity.
• Step towards being a strong global brand.

Cons:

• Loss of extensive incomes from the local markets.
• Boost in competition.
• Differences in cultures might led to a failure of the brand name specifically in Asian countries.
• Low earnings at preliminary levels.
• Boost in marketing expenditures to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Glaxo Italia Spa: The Zinnat Marketing Decision Case Solution Stores

With the increased trends towards online shopping, the online stores like Amazon, Alibaba and so on might pose a serious risk to the market share of business. In this circumstance the business might think about introducing Click and Recommendations of Glaxo Italia Spa: The Zinnat Marketing Decision Case Analysis shops. These stores with a low requirement of funds to settle would allow the company to reach international markets, without ending its domestic stores.

Pros:

• Low financial investment
• Reducing competition threat
• Access to the world markets
• Expanding customer base
• Easy to handle
• Big Earnings
• Low Operating Costs
• Easy new market entrance

Cons:

• Risk to the market position
• Elimination of brand name Individuality
• Elimination of the fantastic shop experience.
• Threat of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the company could think about, is to expand towards the international markets without closing its domestic shops that contributes to the major part of profits of the business. The benefits and drawbacks related to Alternative 3 are given below;

Pros:

• Decreasing competition hazard
• Access to the world markets
• Enlarging consumer base
• Large Earnings
• Expedition of brand-new global markets.
• Increase in revenue from international markets.
• Revenue diversity.
• Action towards being a strong worldwide brand.

Cons:

• Continuation of problems associated with diversity.
• Distinctions in cultures might resulted in a failure of the brand specifically in Asian countries.
• Low revenues at initial levels.
• Increase in marketing expenditures to gain market share.



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