Recommendations of Glaxo Italia Spa: The Zinnat Marketing Decision Software Case Analysis

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Recommendations of Glaxo Italia Spa: The Zinnat Marketing Decision Software Case Study Solution

On the basis of above internal and external analysis of the business along with the examination of numerous alternatives, the business is advised to consider alternative 3. As alternative 3 would allow the business to expand in global markets without any decrease in its regional revenues and any degeneration of its market position. The business might pursue alternative 1 which would enable the business to focus on potential international markets rather than the local markets however as the company is highly reliant on the local markets with 90% of its shops in the United States, there fore pursuing alternative 1 would result in the significant decline in business's earnings.

Aletrnative-1: Expanding International Brick and Recommendations of Glaxo Italia Spa: The Zinnat Marketing Decision Software Case Analysis Stores

The company has a long term market position in US which can not be created soon in the new markets. The choice would help the company to expand in worldwide markets along with the elimination of problems raised in its local markets related to its diversity.

Pros:

• Exploration of brand-new global markets.
• Boost in income from global markets.
• Elimination of concerns related to diversity.
• Profits diversity.
• Step towards being a strong international brand name.

Cons:

• Loss of substantial earnings from the local markets.
• Boost in competition.
• Differences in cultures could resulted in a failure of the brand especially in Asian countries.
• Low earnings at initial levels.
• Increase in marketing expenditures to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Glaxo Italia Spa: The Zinnat Marketing Decision Software Case Help Stores

Alternative 2 includes the intro of online market places through generating a correct business's site. With the increased trends towards online shopping, the online shops like Amazon, Alibaba etc. could position a serious danger to the market share of company. Additionally, the competitors are shifting towards click and Recommendations of Glaxo Italia Spa: The Zinnat Marketing Decision Software Case Analysis shops with Space introducing Piperline. This shift towards online markets might lower the earnings for company. In this situation the business could consider introducing Click and Recommendations of Glaxo Italia Spa: The Zinnat Marketing Decision Software Case Solution stores. These stores with a low requirement of funds to settle would enable the company to reach worldwide markets, without ending its domestic stores. The pros and cons of option 2 are offered as follows;

Pros:

• Low investment
• Reducing competitors hazard
• Access to the world markets
• Increasing the size of consumer base
• Easy to handle
• Large Profits
• Low Operating Costs
• Easy brand-new market entrance

Cons:

• Risk to the market position
• Elimination of brand name Individuality
• Removal of the great shop experience.
• Danger of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the business could think about, is to expand towards the global markets without closing its domestic shops that adds to the major part of profits of the company. The advantages and disadvantages associated with Alternative 3 are offered listed below;

Pros:

• Minimizing competitors danger
• Access to the world markets
• Enlarging customer base
• Big Earnings
• Expedition of brand-new international markets.
• Boost in earnings from global markets.
• Income diversity.
• Action towards being a strong international brand name.

Cons:

• Continuation of problems connected to diversity.
• Distinctions in cultures could led to a failure of the brand name particularly in Asian nations.
• Low profits at initial levels.
• Increase in marketing expenditures to get market share.



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