Recommendations of Glaxo Italia Spa The Zinnat Marketing Decision Case Analysis

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Recommendations of Glaxo Italia Spa The Zinnat Marketing Decision Case Study Solution

On the basis of above internal and external analysis of the business together with the assessment of different options, the company is recommended to think about alternative 3. As alternative 3 would allow the company to broaden in global markets without any decrease in its regional earnings and any deterioration of its market position. By thinking about Alternative 3, the business could keep its store experience and brand originality. However, it could likewise consider alternative 2 that could allow the company to access the markets without any possible financial investment. Although, the business might pursue alternative 1 which would enable the company to concentrate on prospective worldwide markets rather than the local markets however as the company is highly based on the local markets with 90% of its stores in the US, there fore pursuing alternative 1 would lead to the significant decline in company's earnings. The company is advised to think about alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Glaxo Italia Spa The Zinnat Marketing Decision Case Help Stores

The company has a long term market position in United States which can not be generated soon in the brand-new markets. The choice would assist the company to expand in worldwide markets along with the elimination of concerns raised in its regional markets related to its diversity.

Pros:

• Expedition of brand-new international markets.
• Boost in revenue from global markets.
• Removal of concerns related to diversity.
• Profits diversification.
• Action towards being a strong worldwide brand.

Cons:

• Loss of substantial revenues from the local markets.
• Increase in competitors.
• Differences in cultures might led to a failure of the brand name specifically in Asian nations.
• Low revenues at initial levels.
• Boost in marketing expenditures to gain market share.

Alternative-2: Introduction of Click and Recommendations of Glaxo Italia Spa The Zinnat Marketing Decision Case Analysis Stores

Alternative 2 consists of the introduction of online market places through producing a proper business's website. With the increased trends towards online shopping, the online stores like Amazon, Alibaba and so on could posture an extreme hazard to the marketplace share of company. Moreover, the competitors are moving towards click and Recommendations of Glaxo Italia Spa The Zinnat Marketing Decision Case Help stores with Gap presenting Piperline. This shift towards online markets could minimize the profits for business. In this scenario the company could consider introducing Click and Recommendations of Glaxo Italia Spa The Zinnat Marketing Decision Case Analysis stores. These shops with a low requirement of funds to settle would enable the business to reach global markets, without ending its domestic stores. The benefits and drawbacks of alternative 2 are given as follows;

Pros:

• Low investment
• Reducing competition danger
• Access to the world markets
• Increasing the size of consumer base
• Easy to handle
• Large Profits
• Low Operating Expense
• Easy new market entrance

Cons:

• Hazard to the marketplace position
• Removal of brand Originality
• Removal of the excellent store experience.
• Risk of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the company might consider, is to expand towards the global markets without closing its domestic stores that adds to the huge part of profits of the business. The benefits and drawbacks related to Alternative 3 are offered listed below;

Pros:

• Reducing competitors hazard
• Access to the world markets
• Expanding customer base
• Big Profits
• Expedition of brand-new international markets.
• Boost in earnings from worldwide markets.
• Income diversity.
• Step towards being a strong international brand name.

Cons:

• Extension of issues related to variety.
• Differences in cultures might caused a failure of the brand name specifically in Asian countries.
• Low incomes at initial levels.
• Increase in marketing expenditures to acquire market share.



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