Recommendations of Genzyme Geltex Pharmaceuticals Joint Venture Case Help

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Recommendations of Genzyme Geltex Pharmaceuticals Joint Venture Case Study Analysis

On the basis of above internal and external analysis of the company together with the assessment of various alternatives, the business is recommended to think about alternative 3. As alternative 3 would permit the business to broaden in global markets without any decrease in its local profits and any degeneration of its market position. By considering Alternative 3, the business could preserve its shop experience and brand name individuality. However, it could also consider alternative 2 that might enable the business to access the marketplaces with no prospective investment. The company could pursue alternative 1 which would enable the company to focus on possible international markets rather than the regional markets but as the business is highly dependent on the local markets with 90% of its stores in the US, there fore pursuing alternative 1 would result in the substantial decrease in business's revenue. The business is recommended to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Genzyme Geltex Pharmaceuticals Joint Venture Case Solution Stores

Growth towards international markets through opening brand-new shops in other Europe and Asian countries with closing domestic stores is although an excellent option for increasing the global presence of the business. However, the closing of domestic stores might highly impact the earnings of the firm as above 90% of its stores are located domestically and closing those shops would eventually lower the earnings of the company. Additionally, the company has a long term market position in United States which can not be produced soon in the brand-new markets. The alternative would assist the company to broaden in global markets in addition to the elimination of problems raised in its local markets connected to its diversity. The benefits and drawbacks for Alternative 1 are listed below;

Pros:

• Exploration of brand-new international markets.
• Boost in earnings from worldwide markets.
• Elimination of problems related to variety.
• Income diversity.
• Action towards being a strong worldwide brand.

Cons:

• Loss of comprehensive revenues from the local markets.
• Boost in competition.
• Differences in cultures could led to a failure of the brand specifically in Asian countries.
• Low incomes at initial levels.
• Increase in marketing expenses to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Genzyme Geltex Pharmaceuticals Joint Venture Case Analysis Stores

Alternative 2 includes the intro of online market locations through producing a proper company's website. With the increased trends towards online shopping, the online shops like Amazon, Alibaba and so on could position a severe danger to the market share of company. The rivals are moving towards click and Recommendations of Genzyme Geltex Pharmaceuticals Joint Venture Case Help shops with Gap introducing Piperline. This shift towards online markets could lower the revenues for business. In this situation the business could think about presenting Click and Recommendations of Genzyme Geltex Pharmaceuticals Joint Venture Case Solution shops. These stores with a low requirement of funds to settle would make it possible for the business to reach worldwide markets, without ending its domestic stores. The advantages and disadvantages of alternative 2 are offered as follows;

Pros:

• Low investment
• Minimizing competition danger
• Access to the world markets
• Enlarging customer base
• Easy to manage
• Large Earnings
• Low Operating Expense
• Easy brand-new market entryway

Cons:

• Hazard to the market position
• Elimination of brand name Uniqueness
• Removal of the fantastic store experience.
• Threat of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the company might consider, is to broaden towards the global markets without closing its domestic shops that contributes to the huge part of profits of the company. The advantages and disadvantages related to Alternative 3 are provided listed below;

Pros:

• Minimizing competitors danger
• Access to the world markets
• Increasing the size of consumer base
• Big Profits
• Expedition of brand-new global markets.
• Increase in revenue from global markets.
• Revenue diversity.
• Action towards being a strong international brand.

Cons:

• Extension of problems associated with diversity.
• Differences in cultures could led to a failure of the brand name particularly in Asian nations.
• Low incomes at initial levels.
• Increase in marketing expenses to acquire market share.



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