Recommendations of Genzyme Geltex Pharmaceuticals Joint Venture Case Analysis

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Recommendations of Genzyme Geltex Pharmaceuticals Joint Venture Case Study Solution

On the basis of above internal and external analysis of the company along with the assessment of various options, the company is recommended to consider alternative 3. As alternative 3 would enable the company to broaden in international markets without any decrease in its local earnings and any degeneration of its market position. By thinking about Alternative 3, the company might maintain its store experience and brand name originality. It could likewise think about alternative 2 that might allow the business to access the markets without any potential investment. The company could pursue alternative 1 which would enable the business to focus on possible worldwide markets rather than the local markets but as the business is extremely dependent on the regional markets with 90% of its shops in the US, there fore pursuing alternative 1 would result in the significant decrease in business's income. The business is suggested to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Genzyme Geltex Pharmaceuticals Joint Venture Case Help Stores

Expansion towards international markets through opening brand-new stores in other Europe and Asian nations with closing domestic stores is although a good choice for increasing the worldwide presence of the company. The closing of domestic stores might highly affect the earnings of the firm as above 90% of its shops are located domestically and closing those shops would ultimately reduce the profits of the firm. Furthermore, the company has a long term market position in US which can not be generated quickly in the brand-new markets. The choice would assist the company to broaden in worldwide markets in addition to the removal of concerns raised in its regional markets associated with its variety. The benefits and drawbacks for Alternative 1 are listed below;

Pros:

• Exploration of brand-new international markets.
• Increase in profits from global markets.
• Removal of issues related to diversity.
• Earnings diversification.
• Step towards being a strong global brand.

Cons:

• Loss of substantial incomes from the local markets.
• Boost in competitors.
• Distinctions in cultures could resulted in a failure of the brand particularly in Asian countries.
• Low profits at initial levels.
• Boost in marketing expenses to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Genzyme Geltex Pharmaceuticals Joint Venture Case Help Stores

Alternative 2 consists of the intro of online market locations through generating an appropriate company's site. With the increased trends towards online shopping, the online stores like Amazon, Alibaba and so on could position a serious risk to the marketplace share of company. The rivals are moving towards click and Recommendations of Genzyme Geltex Pharmaceuticals Joint Venture Case Analysis shops with Space presenting Piperline. This shift towards online markets could minimize the incomes for business. In this circumstance the business might consider introducing Click and Recommendations of Genzyme Geltex Pharmaceuticals Joint Venture Case Solution stores. These stores with a low requirement of funds to settle would make it possible for the company to reach worldwide markets, without ending its domestic shops. The pros and cons of option 2 are given as follows;

Pros:

• Low financial investment
• Lowering competition threat
• Access to the world markets
• Expanding customer base
• Easy to handle
• Large Revenues
• Low Operating Expense
• Easy brand-new market entrance

Cons:

• Danger to the market position
• Elimination of brand name Individuality
• Elimination of the excellent store experience.
• Danger of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the business might consider, is to expand towards the international markets without closing its domestic stores that contributes to the huge part of profits of the business. The benefits and drawbacks associated with Alternative 3 are provided listed below;

Pros:

• Decreasing competitors threat
• Access to the world markets
• Expanding customer base
• Large Incomes
• Exploration of brand-new worldwide markets.
• Boost in revenue from global markets.
• Earnings diversification.
• Action towards being a strong global brand.

Cons:

• Continuation of problems related to diversity.
• Distinctions in cultures could led to a failure of the brand name particularly in Asian nations.
• Low earnings at preliminary levels.
• Increase in marketing expenses to gain market share.



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