Porter's 5 Forces analysis of Flowers Industries Inc (Abridged) Case Analysis

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Porter's 5 Forces analysis of Flowers Industries Inc (Abridged) Case Study Solution

Porter's 5 Forces AnalysisA Porter's 5 Forces analysis of Flowers Industries Inc (Abridged) Case Help could be conducted to develop numerous techniques utilizing the strengths of the company to obtain opportunities, conquer weak points and to minimize the dangers. It might also be used to assess that how particular weaknesses withstand certain opportunities and increase the risks. The techniques drafted using the Porter's 5 Forces analysis of Flowers Industries Inc (Abridged) Case Analysis are provided as follows;
• Utilization of strong international brand name position and funds in expanding towards potential markets.
• Unique brand name experience could assist the business to much better position itself in new markets.
• Resistance in growth in the possible international markets encouraging variety.
• High costs restricts the growth in numerous Asian and African countries with low per capita income.
• Strong brand acknowledgment, non-traditional methods of marketing and the unique brand experience might be made use of to decrease the risk from possible clients.
• Strict appearance policies could resulted in the customer shift towards Victoria with high social responsibility.
• Limited target audience could resulted in a decrease in the overall market share of the company.
These techniques might assist the company to improvise its market position and be at the leading position in the market.

Financial Analysis

Financial analysis for Porter's 5 Forces analysis of Flowers Industries Inc (Abridged) Case Solution might be conducted to assess the availability of financial resources to the business that could be utilized in growth towards worldwide markets. The financial position of the business might be assessed by utilizing the information given in the case Display 1. The ratios that might be considered in monetary efficiency analysis are given in the Table 1 listed below;

From the above Table 1, it might be seen that the company has a reasonable monetary performance with a ROE of 7.9% and a high sales growth of 18.4%. A 4.3% net profit margin does not seems to be potential and the business must put efforts in increasing its earnings along with decreasing its operational costs to increase its profit margins.

Porter's 5 Forces analysis of Flowers Industries Inc (Abridged) Case Help


The division analysis includes the analysis of different business segments of the company in domestic and the worldwide, markets. The majority of the business's Brick and Mortar stores lie in US consisting of above 500 shops in almost each of the state of United States. Nevertheless, the company has also a worldwide existence in 8 different nations with its highest variety of stores located in United Kingdom i.e. 21. The companyhas an overall of 54 stores in international markets that is most likely the 10% of its shops in the US. It indicates that bulk of the earnings of the business come from the regional markets. Moreover, the company is considering to broaden its shops into 7 more European and Asian nations. A chart showing the presence of the business in different international markets is given up the Appendix 2.


The company targets its clothing brand to the young, tall and good-looking teens and kids that are thought about to be cool. This targeting policy is responsible for numerous differences in the company associated with its competitors. For example, the company employs excellent looking men and women for its shops and follows a stringent appearance policy to maintain tourist attraction of attractive individuals towards its stores and supply an unique brand name experience.


The company has positioned its brand name as a high-end brand targeting just a particular market segment. The company with its non-traditional ways of marketing through designs and representatives posters its brand name image as a high-end clothing brand name targeted to the cool and attractive personalities in society. This market position attracts various elite people towards the brand but it harms the business's position in numerous communities focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Flowers Industries Inc (Abridged) Case Solution deals with a great deal of competitors in the market with the presence of numerous variety of competitors in the market. A chart revealing the close rivals in addition to their qualities and the marketing method is given up. it could be seen that the American Eagle Outfitters is considered to be the greatest rivals for company with its marketing strategy associated to the television shows. Furthermore, Gap is also thought about to be a possible rival in local in addition to in international; markets as the business is considering to move in the international markets. In addition to it, Flowers Industries Inc (Abridged) Case Study Analysis. with its flexible prices technique and the Victoria's Street with its strong social status pose an extreme danger to the present market share of the Porter's 5 Forces analysis of Flowers Industries Inc (Abridged) Case Help.

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