Recommendations of Euroland Foods Sa Case Solution

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Recommendations of Euroland Foods Sa Case Study Solution

On the basis of above internal and external analysis of the company along with the assessment of different alternatives, the company is recommended to consider alternative 3. As alternative 3 would permit the company to expand in global markets with no reduction in its regional earnings and any degeneration of its market position. By thinking about Alternative 3, the business could maintain its store experience and brand individuality. Nevertheless, it might also think about alternative 2 that could allow the business to access the marketplaces without any prospective investment. The business might pursue alternative 1 which would make it possible for the company to focus on potential global markets rather than the regional markets however as the company is highly dependent on the regional markets with 90% of its stores in the US, there fore pursuing option 1 would result in the significant decrease in company's income. The company is advised to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Euroland Foods Sa Case Analysis Stores

The business has a long term market position in United States which can not be created quickly in the new markets. The choice would assist the company to expand in worldwide markets along with the elimination of issues raised in its regional markets related to its variety.

Pros:

• Expedition of new global markets.
• Increase in profits from global markets.
• Removal of issues related to diversity.
• Profits diversity.
• Action towards being a strong worldwide brand.

Cons:

• Loss of extensive earnings from the local markets.
• Boost in competitors.
• Differences in cultures might caused a failure of the brand especially in Asian countries.
• Low profits at initial levels.
• Increase in marketing expenditures to get market share.

Alternative-2: Introduction of Click and Recommendations of Euroland Foods Sa Case Help Stores

With the increased patterns towards online shopping, the online shops like Amazon, Alibaba and so on might posture a severe danger to the market share of business. In this circumstance the company could think about presenting Click and Recommendations of Euroland Foods Sa Case Analysis stores. These shops with a low requirement of funds to settle would allow the company to reach worldwide markets, without ending its domestic stores.

Pros:

• Low investment
• Lowering competition hazard
• Access to the world markets
• Increasing the size of consumer base
• Easy to manage
• Large Earnings
• Low Operating Costs
• Easy new market entrance

Cons:

• Danger to the marketplace position
• Elimination of brand Uniqueness
• Removal of the fantastic store experience.
• Threat of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the company might consider, is to expand towards the global markets without closing its domestic shops that contributes to the major part of profits of the company. The benefits and drawbacks associated with Alternative 3 are given below;

Pros:

• Lowering competitors hazard
• Access to the world markets
• Expanding consumer base
• Large Incomes
• Expedition of brand-new international markets.
• Boost in revenue from worldwide markets.
• Earnings diversity.
• Step towards being a strong global brand name.

Cons:

• Continuation of problems connected to diversity.
• Distinctions in cultures could resulted in a failure of the brand name particularly in Asian countries.
• Low profits at preliminary levels.
• Increase in marketing expenses to acquire market share.



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