Porter's 5 Forces analysis of Euro Disneyland Sca: The Project Financing Case Analysis

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Porter's 5 Forces analysis of Euro Disneyland Sca: The Project Financing Case Study Solution

Porter's 5 Forces AnalysisA Porter's 5 Forces analysis of Euro Disneyland Sca: The Project Financing Case Analysis might be conducted to create various techniques utilizing the strengths of the business to avail chances, get rid of weaknesses and to minimize the hazards. It could also be utilized to examine that how specific weaknesses resist particular chances and increase the risks. The techniques prepared using the Porter's 5 Forces analysis of Euro Disneyland Sca: The Project Financing Case Help are provided as follows;
• Utilization of strong global brand position and financial resources in broadening towards prospective markets.
• Unique brand experience might assist the business to much better position itself in brand-new markets.
• Resistance in growth in the potential worldwide markets motivating diversity.
• High costs limits the growth in different Asian and African nations with low per capita income.
• Strong brand name recognition, non-traditional methods of marketing and the special brand name experience might be utilized to decrease the risk from potential customers.
• Strict appearance policies might caused the consumer shift towards Victoria with high social duty.
• Limited target markets could resulted in a decrease in the overall market share of the business.
These strategies might help the company to improvise its market position and be at the leading position in the market.

Financial Analysis


Monetary analysis for Porter's 5 Forces analysis of Euro Disneyland Sca: The Project Financing Case Solution could be conducted to examine the accessibility of funds to the business that might be used in growth towards international markets. The monetary position of the company might be evaluated by using the data given in the case Exhibition 1. The ratios that might be thought about in monetary performance analysis are given in the Table 1 listed below;

From the above Table 1, it could be seen that the company has an affordable financial efficiency with a ROE of 7.9% and a high sales development of 18.4%. Although, a 4.3% net profit margin does not seems to be possible and the business must put efforts in increasing its profits in addition to reducing its operational expenses to increase its revenue margins.

Porter's 5 Forces analysis of Euro Disneyland Sca: The Project Financing Case Analysis

Segmentation

Many of the business's Brick and Mortar stores are located in US consisting of above 500 stores in nearly each of the state of United States. The company has also a global existence in 8 different countries with its highest number of shops situated in United Kingdom i.e. 21. The companyhas a total of 54 shops in worldwide markets that is probably the 10% of its shops in the US.

Targeting


The business targets its clothing brand to the young, high and attractive teenagers and kids that are thought about to be cool. This targeting policy is responsible for various distinctions in the company connected to its rivals. For instance, the company employs good looking men and women for its shops and follows a rigorous look policy to maintain destination of attractive people towards its shops and provide a distinct brand experience.

Positioning


The business has placed its brand name as a high-end brand targeting only a specific market sector. The company with its non-traditional methods of marketing through models and agents posters its brand image as a high-end clothes brand name targeted to the cool and good-looking personalities in society. Although, this market position brings in different elite individuals towards the brand however it harms the business's position in various communities focused at the equality in society.

External Analysis

Competitor Analysis


Porter's 5 Forces analysis of Euro Disneyland Sca: The Project Financing Case Solution deals with a lot of competitors in the market with the existence of various number of rivals in the market. Space is likewise considered to be a possible rival in regional as well as in international; markets as the company is considering to move in the global markets.



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