Porter's 5 Forces analysis of Empirical Chemicals Ltd (A) The Merseyside Project Case Help

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Porter's 5 Forces analysis of Empirical Chemicals Ltd (A) The Merseyside Project Case Study Help

A Porter's 5 Forces analysis of Empirical Chemicals Ltd (A) The Merseyside Project Case Solution might be performed to develop various strategies utilizing the strengths of the company to obtain opportunities, get rid of weak points and to reduce the threats. It might also be used to evaluate that how certain weak points withstand specific opportunities and increase the threats. The techniques drafted using the Porter's 5 Forces analysis of Empirical Chemicals Ltd (A) The Merseyside Project Case Help are offered as follows;
• Usage of strong worldwide brand position and funds in broadening towards possible markets.
• Distinct brand name experience could help out the company to better position itself in new markets.
• Resistance in expansion in the possible global markets encouraging variety.
• High costs limits the expansion in different Asian and African countries with low per capita income.
• Strong brand name recognition, non-traditional methods of marketing and the unique brand name experience might be used to minimize the risk from possible consumers.
• Strict appearance policies could resulted in the consumer shift towards Victoria with high social responsibility.
• Restricted target audience could led to a decline in the total market share of the company.
These techniques might help the business to improvise its market position and be at the leading position in the market.

Financial Analysis

Monetary analysis for Porter's 5 Forces analysis of Empirical Chemicals Ltd (A) The Merseyside Project Case Solution might be performed to examine the accessibility of financial resources to the business that might be utilized in expansion towards worldwide markets. The financial position of the company might be assessed by using the data given up the case Exhibit 1. The ratios that might be considered in monetary performance analysis are given up the Table 1 below;

From the above Table 1, it could be seen that the company has an affordable monetary efficiency with a ROE of 7.9% and a high sales development of 18.4%. Although, a 4.3% net revenue margin does not appears to be possible and the business needs to put efforts in increasing its incomes along with lowering its functional expenditures to increase its earnings margins.

Porter's 5 Forces analysis of Empirical Chemicals Ltd (A) The Merseyside Project Case Analysis

Segmentation

Most of the company's Brick and Mortar stores are located in United States consisting of above 500 shops in practically each of the state of United States. The company has also an international presence in 8 different countries with its greatest number of shops located in United Kingdom i.e. 21. The companyhas an overall of 54 stores in global markets that is most likely the 10% of its shops in the US.

Targeting

The business targets its clothing brand to the young, tall and attractive teenagers and kids that are considered to be cool. This targeting policy is responsible for different differences in the company related to its rivals. For instance, the company hires good looking males and females for its shops and follows a strict appearance policy to preserve destination of attractive people towards its stores and supply an unique brand experience.

Positioning

The business has actually placed its brand name as a high-end brand targeting only a specific market segment. The business with its non-traditional ways of marketing through models and agents posters its brand image as a high-end clothing brand targeted to the cool and attractive personalities in society. This market position attracts different elite people towards the brand name but it injures the company's position in various neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Empirical Chemicals Ltd (A) The Merseyside Project Case Solution deals with a great deal of competitors in the market with the presence of numerous variety of competitors in the market. A chart showing the close competitors together with their characteristics and the marketing technique is given up. it could be seen that the American Eagle Outfitters is considered to be the strongest competitors for business with its marketing strategy associated to the television programs. Moreover, Gap is also considered to be a potential competitor in regional as well as in global; markets as the company is considering to shift in the global markets. Along with it, Empirical Chemicals Ltd (A) The Merseyside Project Case Study Solution. with its versatile prices technique and the Victoria's Street with its strong social status position an extreme danger to the current market share of the Porter's 5 Forces analysis of Empirical Chemicals Ltd (A) The Merseyside Project Case Analysis.

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