Porter's 5 Forces analysis of Eastern Airlines Bankruptcy (D): The Unsecured Creditors Committee Case Help

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Porter's 5 Forces analysis of Eastern Airlines Bankruptcy (D): The Unsecured Creditors Committee Case Study Analysis

Porter's 5 Forces AnalysisA Porter's 5 Forces analysis of Eastern Airlines Bankruptcy (D): The Unsecured Creditors Committee Case Analysis might be conducted to develop different methods using the strengths of the business to get chances, conquer weak points and to minimize the hazards. It could also be used to assess that how certain weak points withstand particular opportunities and increase the risks. The techniques prepared utilizing the Porter's 5 Forces analysis of Eastern Airlines Bankruptcy (D): The Unsecured Creditors Committee Case Solution are provided as follows;
• Usage of strong international brand position and funds in expanding towards possible markets.
• Unique brand experience could assist the company to much better position itself in new markets.
• Resistance in growth in the potential global markets encouraging diversity.
• High prices restricts the growth in various Asian and African countries with low per capita income.
• Strong brand recognition, non-traditional ways of marketing and the distinct brand experience might be made use of to reduce the threat from prospective clients.
• Strict appearance policies might caused the customer shift towards Victoria with high social duty.
• Minimal target markets might led to a decrease in the overall market share of the company.
These methods could assist the company to improvise its market position and be at the leading position in the market.

Financial Analysis


Financial analysis for Porter's 5 Forces analysis of Eastern Airlines Bankruptcy (D): The Unsecured Creditors Committee Case Analysis could be carried out to examine the accessibility of funds to the business that could be used in expansion towards global markets. The financial position of the business might be evaluated by utilizing the data given up the case Display 1. The ratios that might be considered in financial performance analysis are given in the Table 1 listed below;

From the above Table 1, it might be seen that the business has an affordable financial efficiency with a ROE of 7.9% and a high sales growth of 18.4%. A 4.3% net profit margin does not seems to be possible and the business should put efforts in increasing its incomes along with reducing its functional costs to increase its profit margins.

Porter's 5 Forces analysis of Eastern Airlines Bankruptcy (D): The Unsecured Creditors Committee Case Analysis

Segmentation

The division analysis includes the analysis of various organisation segments of the company in domestic and the global, markets. Most of the company's Brick and Mortar stores lie in US including above 500 shops in almost each of the state of United States. However, the company has likewise an international existence in 8 different nations with its highest number of shops situated in UK i.e. 21. The companyhas an overall of 54 shops in international markets that is probably the 10% of its stores in the US. It indicates that bulk of the revenues of the business originated from the regional markets. The company is considering to broaden its shops into 7 more European and Asian countries. A chart revealing the existence of the business in numerous international markets is given up the Appendix 2.

Targeting


The business targets its clothing brand name to the young, high and good-looking teenagers and kids that are considered to be cool. This targeting policy is accountable for different differences in the company associated with its competitors. The business hires good looking men and women for its stores and follows a rigorous appearance policy to preserve attraction of good-looking individuals towards its shops and offer a distinct brand experience.

Positioning


The company has actually positioned its brand name as a high-end brand targeting just a particular market section. The business with its non-traditional methods of marketing through designs and agents posters its brand image as a luxury clothes brand name targeted to the cool and attractive characters in society. Although, this market position brings in various elite people towards the brand however it injures the company's position in numerous communities focused at the equality in society.

External Analysis

Competitor Analysis


Porter's 5 Forces analysis of Eastern Airlines Bankruptcy (D): The Unsecured Creditors Committee Case Analysis faces a lot of competitors in the market with the presence of various number of competitors in the market. Gap is likewise considered to be a prospective rival in local as well as in international; markets as the business is considering to shift in the international markets.



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