Recommendations of Eastern Airlines Bankruptcy (D) The Unsecured Creditors Committee Case Analysis

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Recommendations of Eastern Airlines Bankruptcy (D) The Unsecured Creditors Committee Case Study Analysis

On the basis of above internal and external analysis of the company along with the evaluation of various options, the company is recommended to think about alternative 3. As alternative 3 would permit the business to broaden in worldwide markets without any reduction in its local incomes and any degeneration of its market position. By thinking about Alternative 3, the company could keep its store experience and brand name uniqueness. It could also consider alternative 2 that might permit the company to access the markets without any potential investment. The company could pursue alternative 1 which would make it possible for the business to focus on possible global markets rather than the local markets however as the business is extremely dependent on the local markets with 90% of its shops in the United States, there fore pursuing alternative 1 would result in the significant decline in business's income. The business is advised to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Eastern Airlines Bankruptcy (D) The Unsecured Creditors Committee Case Solution Stores

The business has a long term market position in US which can not be produced quickly in the new markets. The alternative would assist the company to expand in international markets along with the removal of issues raised in its local markets related to its variety.

Pros:

• Exploration of brand-new worldwide markets.
• Boost in revenue from global markets.
• Removal of concerns related to diversity.
• Income diversity.
• Action towards being a strong international brand.

Cons:

• Loss of comprehensive incomes from the local markets.
• Increase in competitors.
• Distinctions in cultures could caused a failure of the brand particularly in Asian nations.
• Low revenues at preliminary levels.
• Increase in marketing expenditures to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Eastern Airlines Bankruptcy (D) The Unsecured Creditors Committee Case Analysis Stores

Alternative 2 consists of the intro of online market locations through creating a correct company's website. With the increased patterns towards online shopping, the online shops like Amazon, Alibaba etc. might position a severe hazard to the market share of business. Furthermore, the competitors are shifting towards click and Recommendations of Eastern Airlines Bankruptcy (D) The Unsecured Creditors Committee Case Help stores with Space presenting Piperline. This shift towards online markets could minimize the profits for company. In this situation the business might consider presenting Click and Recommendations of Eastern Airlines Bankruptcy (D) The Unsecured Creditors Committee Case Help stores. These stores with a low requirement of funds to settle would make it possible for the company to reach worldwide markets, without ending its domestic stores. The advantages and disadvantages of option 2 are offered as follows;

Pros:

• Low financial investment
• Decreasing competition threat
• Access to the world markets
• Enlarging consumer base
• Easy to manage
• Large Profits
• Low Operating Expense
• Easy new market entrance

Cons:

• Hazard to the market position
• Elimination of brand name Individuality
• Removal of the fantastic shop experience.
• Danger of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the business could think about, is to expand towards the international markets without closing its domestic stores that adds to the major part of revenues of the company. The benefits and drawbacks associated with Alternative 3 are given listed below;

Pros:

• Decreasing competitors risk
• Access to the world markets
• Expanding consumer base
• Big Earnings
• Exploration of new global markets.
• Increase in revenue from international markets.
• Earnings diversification.
• Step towards being a strong worldwide brand name.

Cons:

• Continuation of issues connected to diversity.
• Distinctions in cultures could led to a failure of the brand name particularly in Asian countries.
• Low incomes at preliminary levels.
• Boost in marketing expenses to get market share.



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