Porter's 5 Forces analysis of Eastern Airlines Bankruptcy (C): The Ritchie Group Case Solution

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Porter's 5 Forces analysis of Eastern Airlines Bankruptcy (C): The Ritchie Group Case Study Help

A Porter's 5 Forces analysis of Eastern Airlines Bankruptcy (C): The Ritchie Group Case Help could be conducted to create various methods using the strengths of the company to avail chances, overcome weak points and to decrease the threats. It could likewise be utilized to examine that how certain weaknesses resist specific chances and increase the risks. The methods prepared using the Porter's 5 Forces analysis of Eastern Airlines Bankruptcy (C): The Ritchie Group Case Solution are offered as follows;
• Utilization of strong global brand name position and financial resources in expanding towards potential markets.
• Special brand experience might assist the company to much better position itself in new markets.
• Resistance in growth in the possible international markets encouraging variety.
• High costs restricts the growth in numerous Asian and African countries with low per capita income.
• Strong brand name acknowledgment, non-traditional ways of marketing and the unique brand experience could be made use of to lower the threat from potential clients.
• Strict look policies might caused the consumer shift towards Victoria with high social duty.
• Minimal target markets might led to a decline in the overall market share of the business.
These techniques could help the business to improvise its market position and be at the leading position in the market.

Financial Analysis

Monetary analysis for Porter's 5 Forces analysis of Eastern Airlines Bankruptcy (C): The Ritchie Group Case Analysis might be performed to assess the schedule of financial resources to the business that could be used in expansion towards global markets. The financial position of the company might be assessed by using the data given up the case Exhibition 1. The ratios that could be considered in monetary performance analysis are given in the Table 1 listed below;

From the above Table 1, it could be seen that the business has a reasonable financial efficiency with a ROE of 7.9% and a high sales growth of 18.4%. A 4.3% net profit margin does not appears to be prospective and the business should put efforts in increasing its earnings along with decreasing its operational expenditures to increase its revenue margins.

Porter's 5 Forces analysis of Eastern Airlines Bankruptcy (C): The Ritchie Group Case Help

Segmentation

Most of the business's Brick and Mortar stores are situated in United States including above 500 stores in practically each of the state of United States. The company has also an international existence in 8 various countries with its highest number of shops situated in United Kingdom i.e. 21. The companyhas an overall of 54 shops in international markets that is probably the 10% of its stores in the United States.

Targeting

The business targets its clothing brand to the young, tall and good-looking teenagers and kids that are considered to be cool. This targeting policy is responsible for various distinctions in the business connected to its competitors. The company hires excellent looking men and women for its shops and follows a rigorous look policy to keep tourist attraction of attractive individuals towards its stores and supply a distinct brand name experience.

Positioning

The company has actually placed its brand as a high-end brand name targeting just a specific market segment. The company with its non-traditional ways of marketing through models and representatives posters its brand name image as a luxury clothing brand targeted to the cool and good-looking personalities in society. Although, this market position brings in numerous elite people towards the brand name but it harms the company's position in different communities focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Eastern Airlines Bankruptcy (C): The Ritchie Group Case Analysis deals with a lot of competitors in the market with the presence of different number of competitors in the market. A chart showing the close rivals along with their characteristics and the marketing method is given in. it could be seen that the American Eagle Outfitters is considered to be the strongest competitors for business with its marketing technique associated to the tv programs. Space is also thought about to be a prospective competitor in local as well as in global; markets as the business is considering to shift in the global markets. In addition to it, Eastern Airlines Bankruptcy (C): The Ritchie Group Case Study Help. with its flexible prices technique and the Victoria's Street with its strong social status position a severe hazard to the current market share of the Porter's 5 Forces analysis of Eastern Airlines Bankruptcy (C): The Ritchie Group Case Solution.

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