Recommendations of Eastern Airlines Bankruptcy (C) The Ritchie Group Case Help

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Recommendations of Eastern Airlines Bankruptcy (C) The Ritchie Group Case Study Help

On the basis of above internal and external analysis of the company along with the evaluation of various alternatives, the business is recommended to consider alternative 3. As alternative 3 would enable the company to expand in global markets without any decrease in its regional incomes and any degeneration of its market position. The business could pursue alternative 1 which would enable the business to focus on possible worldwide markets rather than the local markets but as the business is extremely reliant on the local markets with 90% of its shops in the US, there fore pursuing alternative 1 would result in the significant decrease in company's revenue.

Aletrnative-1: Expanding International Brick and Recommendations of Eastern Airlines Bankruptcy (C) The Ritchie Group Case Solution Stores

The business has a long term market position in United States which can not be created soon in the brand-new markets. The option would assist the company to expand in international markets along with the removal of concerns raised in its local markets related to its variety.

Pros:

• Expedition of brand-new international markets.
• Boost in revenue from worldwide markets.
• Elimination of problems connected to variety.
• Profits diversification.
• Step towards being a strong global brand.

Cons:

• Loss of extensive earnings from the regional markets.
• Boost in competition.
• Distinctions in cultures might caused a failure of the brand name specifically in Asian nations.
• Low incomes at initial levels.
• Increase in marketing expenditures to get market share.

Alternative-2: Introduction of Click and Recommendations of Eastern Airlines Bankruptcy (C) The Ritchie Group Case Help Stores

Alternative 2 consists of the introduction of online market locations through creating a correct company's website. With the increased trends towards online shopping, the online shops like Amazon, Alibaba etc. could posture a severe hazard to the marketplace share of company. The rivals are moving towards click and Recommendations of Eastern Airlines Bankruptcy (C) The Ritchie Group Case Solution shops with Space introducing Piperline. This shift towards online markets might minimize the revenues for company. In this scenario the company could think about introducing Click and Recommendations of Eastern Airlines Bankruptcy (C) The Ritchie Group Case Help stores. These shops with a low requirement of funds to settle would enable the company to reach international markets, without ending its domestic stores. The benefits and drawbacks of option 2 are given as follows;

Pros:

• Low financial investment
• Reducing competitors hazard
• Access to the world markets
• Enlarging customer base
• Easy to handle
• Large Earnings
• Low Operating Expense
• Easy brand-new market entrance

Cons:

• Threat to the marketplace position
• Removal of brand Uniqueness
• Elimination of the excellent shop experience.
• Risk of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the business could consider, is to expand towards the worldwide markets without closing its domestic shops that adds to the major part of earnings of the business. The advantages and disadvantages associated with Alternative 3 are given below;

Pros:

• Reducing competitors risk
• Access to the world markets
• Increasing the size of consumer base
• Large Profits
• Exploration of new international markets.
• Boost in profits from worldwide markets.
• Revenue diversity.
• Action towards being a strong international brand name.

Cons:

• Continuation of problems connected to diversity.
• Distinctions in cultures might led to a failure of the brand name specifically in Asian countries.
• Low revenues at preliminary levels.
• Boost in marketing expenses to acquire market share.



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