Recommendations of Eastern Airlines Bankruptcy (A): Texas Air Corporation Case Analysis

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Recommendations of Eastern Airlines Bankruptcy (A): Texas Air Corporation Case Study Analysis

On the basis of above internal and external analysis of the company in addition to the assessment of numerous options, the business is recommended to consider alternative 3. As alternative 3 would enable the company to expand in international markets without any reduction in its regional incomes and any degeneration of its market position. By thinking about Alternative 3, the business could maintain its store experience and brand uniqueness. It could likewise consider alternative 2 that might permit the company to access the markets without any prospective financial investment. Although, the business could pursue alternative 1 which would make it possible for the company to focus on possible global markets instead of the local markets however as the company is extremely dependent on the local markets with 90% of its shops in the US, there fore pursuing option 1 would lead to the considerable decline in business's revenue. For that reason, the company is recommended to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Eastern Airlines Bankruptcy (A): Texas Air Corporation Case Solution Stores

The business has a long term market position in United States which can not be generated soon in the new markets. The alternative would assist the business to expand in worldwide markets along with the removal of issues raised in its regional markets related to its variety.

Pros:

• Expedition of new international markets.
• Boost in income from worldwide markets.
• Removal of concerns connected to diversity.
• Earnings diversity.
• Action towards being a strong international brand.

Cons:

• Loss of comprehensive profits from the local markets.
• Boost in competitors.
• Distinctions in cultures might led to a failure of the brand name specifically in Asian countries.
• Low earnings at preliminary levels.
• Boost in marketing expenses to get market share.

Alternative-2: Introduction of Click and Recommendations of Eastern Airlines Bankruptcy (A): Texas Air Corporation Case Help Stores

With the increased patterns towards online shopping, the online shops like Amazon, Alibaba etc. could posture an extreme threat to the market share of company. In this circumstance the company could think about introducing Click and Recommendations of Eastern Airlines Bankruptcy (A): Texas Air Corporation Case Help stores. These shops with a low requirement of funds to settle would enable the company to reach international markets, without ending its domestic shops.

Pros:

• Low investment
• Minimizing competition threat
• Access to the world markets
• Expanding consumer base
• Easy to manage
• Large Profits
• Low Operating Costs
• Easy new market entrance

Cons:

• Hazard to the marketplace position
• Elimination of brand name Individuality
• Removal of the terrific shop experience.
• Threat of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the company could consider, is to broaden towards the international markets without closing its domestic shops that contributes to the huge part of revenues of the company. The benefits and drawbacks associated with Alternative 3 are provided below;

Pros:

• Reducing competitors hazard
• Access to the world markets
• Enlarging consumer base
• Large Profits
• Expedition of new global markets.
• Increase in earnings from global markets.
• Profits diversity.
• Action towards being a strong worldwide brand name.

Cons:

• Extension of concerns associated with variety.
• Distinctions in cultures might led to a failure of the brand name specifically in Asian countries.
• Low revenues at initial levels.
• Boost in marketing expenses to acquire market share.



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