Recommendations of Eastern Airlines Bankruptcy (A) Texas Air Corporation Case Help

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Recommendations of Eastern Airlines Bankruptcy (A) Texas Air Corporation Case Study Solution

On the basis of above internal and external analysis of the company along with the assessment of various options, the company is recommended to think about alternative 3. As alternative 3 would permit the company to expand in worldwide markets without any reduction in its local revenues and any deterioration of its market position. The company could pursue alternative 1 which would make it possible for the company to focus on possible international markets rather than the local markets however as the business is highly dependent on the regional markets with 90% of its shops in the US, there fore pursuing alternative 1 would result in the considerable decrease in business's income.

Aletrnative-1: Expanding International Brick and Recommendations of Eastern Airlines Bankruptcy (A) Texas Air Corporation Case Help Stores

The business has a long term market position in US which can not be produced soon in the brand-new markets. The choice would help the company to expand in international markets along with the elimination of problems raised in its local markets related to its diversity.

Pros:

• Exploration of new worldwide markets.
• Increase in earnings from global markets.
• Removal of issues connected to variety.
• Revenue diversification.
• Action towards being a strong global brand name.

Cons:

• Loss of extensive revenues from the local markets.
• Increase in competitors.
• Distinctions in cultures could caused a failure of the brand especially in Asian nations.
• Low incomes at initial levels.
• Increase in marketing expenses to get market share.

Alternative-2: Introduction of Click and Recommendations of Eastern Airlines Bankruptcy (A) Texas Air Corporation Case Help Stores

Alternative 2 includes the introduction of online market locations through creating an appropriate company's site. With the increased patterns towards online shopping, the online shops like Amazon, Alibaba etc. could posture an extreme threat to the marketplace share of company. The competitors are moving towards click and Recommendations of Eastern Airlines Bankruptcy (A) Texas Air Corporation Case Solution shops with Space presenting Piperline. This shift towards online markets might decrease the revenues for business. In this scenario the company might consider introducing Click and Recommendations of Eastern Airlines Bankruptcy (A) Texas Air Corporation Case Analysis shops. These stores with a low requirement of funds to settle would make it possible for the business to reach global markets, without ending its domestic stores. The benefits and drawbacks of alternative 2 are given as follows;

Pros:

• Low financial investment
• Decreasing competitors risk
• Access to the world markets
• Increasing the size of consumer base
• Easy to manage
• Large Incomes
• Low Operating Expense
• Easy brand-new market entryway

Cons:

• Hazard to the marketplace position
• Removal of brand Individuality
• Elimination of the terrific shop experience.
• Threat of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the company could think about, is to broaden towards the worldwide markets without closing its domestic shops that contributes to the huge part of profits of the company. The benefits and drawbacks related to Alternative 3 are given listed below;

Pros:

• Reducing competitors danger
• Access to the world markets
• Expanding consumer base
• Big Incomes
• Exploration of new worldwide markets.
• Boost in income from worldwide markets.
• Profits diversity.
• Action towards being a strong global brand.

Cons:

• Extension of concerns associated with diversity.
• Differences in cultures might resulted in a failure of the brand name particularly in Asian countries.
• Low incomes at preliminary levels.
• Increase in marketing expenditures to gain market share.



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