Recommendations of Diamond Chemicals Plc (B): Merseyside And Rotterdam Projects Case Analysis

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Recommendations of Diamond Chemicals Plc (B): Merseyside And Rotterdam Projects Case Study Analysis

On the basis of above internal and external analysis of the business along with the evaluation of different alternatives, the company is suggested to consider alternative 3. As alternative 3 would enable the company to broaden in worldwide markets without any reduction in its regional revenues and any deterioration of its market position. The business might pursue alternative 1 which would make it possible for the company to focus on possible global markets rather than the local markets however as the company is extremely reliant on the local markets with 90% of its stores in the United States, there fore pursuing option 1 would result in the considerable decline in company's income.

Aletrnative-1: Expanding International Brick and Recommendations of Diamond Chemicals Plc (B): Merseyside And Rotterdam Projects Case Analysis Stores

The company has a long term market position in US which can not be created quickly in the brand-new markets. The option would assist the business to expand in international markets along with the elimination of issues raised in its local markets related to its variety.

Pros:

• Exploration of brand-new worldwide markets.
• Increase in revenue from global markets.
• Elimination of issues connected to diversity.
• Profits diversification.
• Action towards being a strong global brand name.

Cons:

• Loss of comprehensive earnings from the regional markets.
• Increase in competitors.
• Distinctions in cultures might led to a failure of the brand name particularly in Asian nations.
• Low revenues at initial levels.
• Boost in marketing expenses to gain market share.

Alternative-2: Introduction of Click and Recommendations of Diamond Chemicals Plc (B): Merseyside And Rotterdam Projects Case Solution Stores

Alternative 2 consists of the intro of online market places through creating a proper company's website. With the increased trends towards online shopping, the online stores like Amazon, Alibaba and so on could position a severe threat to the market share of business. The rivals are moving towards click and Recommendations of Diamond Chemicals Plc (B): Merseyside And Rotterdam Projects Case Solution stores with Gap presenting Piperline. This shift towards online markets could decrease the revenues for business. In this circumstance the company might think about presenting Click and Recommendations of Diamond Chemicals Plc (B): Merseyside And Rotterdam Projects Case Solution stores. These shops with a low requirement of funds to settle would enable the business to reach global markets, without ending its domestic stores. The pros and cons of option 2 are offered as follows;

Pros:

• Low investment
• Reducing competition danger
• Access to the world markets
• Expanding customer base
• Easy to handle
• Large Incomes
• Low Operating Expense
• Easy new market entryway

Cons:

• Risk to the market position
• Elimination of brand name Uniqueness
• Elimination of the excellent shop experience.
• Danger of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the business could think about, is to broaden towards the worldwide markets without closing its domestic shops that contributes to the huge part of profits of the company. The pros and cons related to Alternative 3 are provided listed below;

Pros:

• Lowering competition threat
• Access to the world markets
• Expanding customer base
• Big Incomes
• Expedition of brand-new worldwide markets.
• Boost in earnings from worldwide markets.
• Earnings diversity.
• Action towards being a strong global brand.

Cons:

• Extension of issues connected to variety.
• Differences in cultures might resulted in a failure of the brand name specifically in Asian nations.
• Low incomes at preliminary levels.
• Increase in marketing expenses to get market share.



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