Porter's 5 Forces analysis of Diamond Chemicals Plc (B): Merseyside And Rotterdam Projects Case Help

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Porter's 5 Forces analysis of Diamond Chemicals Plc (B): Merseyside And Rotterdam Projects Case Study Analysis

Porter's 5 Forces AnalysisA Porter's 5 Forces analysis of Diamond Chemicals Plc (B): Merseyside And Rotterdam Projects Case Solution could be conducted to create numerous techniques utilizing the strengths of the business to obtain chances, conquer weak points and to minimize the hazards. It could also be utilized to examine that how particular weaknesses withstand specific opportunities and increase the dangers. The methods prepared utilizing the Porter's 5 Forces analysis of Diamond Chemicals Plc (B): Merseyside And Rotterdam Projects Case Analysis are offered as follows;
• Usage of strong international brand name position and funds in expanding towards potential markets.
• Unique brand name experience could help out the company to much better position itself in new markets.
• Resistance in expansion in the potential global markets motivating variety.
• High costs limits the expansion in different Asian and African countries with low per capita earnings.
• Strong brand name recognition, non-traditional methods of marketing and the unique brand name experience might be used to lower the hazard from potential customers.
• Stringent appearance policies might led to the consumer shift towards Victoria with high social responsibility.
• Limited target markets could led to a decrease in the total market share of the business.
These strategies could help the company to improvise its market position and be at the leading position in the market.

Financial Analysis


Financial analysis for Porter's 5 Forces analysis of Diamond Chemicals Plc (B): Merseyside And Rotterdam Projects Case Solution might be carried out to assess the availability of financial resources to the business that might be made use of in expansion towards international markets. The monetary position of the business might be examined by using the information given up the case Exhibit 1. The ratios that could be thought about in financial performance analysis are given up the Table 1 below;

From the above Table 1, it might be seen that the business has an affordable monetary efficiency with a ROE of 7.9% and a high sales development of 18.4%. A 4.3% net earnings margin does not appears to be prospective and the business needs to put efforts in increasing its revenues along with reducing its operational costs to increase its revenue margins.

Porter's 5 Forces analysis of Diamond Chemicals Plc (B): Merseyside And Rotterdam Projects Case Help

Segmentation

The division analysis includes the analysis of various service segments of the business in domestic and the global, markets. Most of the business's Traditional stores are located in US including above 500 stores in practically each of the state of US. The company has likewise an international presence in 8 various countries with its greatest number of stores located in United Kingdom i.e. 21. The companyhas an overall of 54 shops in global markets that is most likely the 10% of its shops in the US. It implies that bulk of the revenues of the business come from the regional markets. The company is considering to expand its stores into 7 more European and Asian countries. A chart revealing the existence of the company in various worldwide markets is given up the Appendix 2.

Targeting


The business targets its clothes brand to the young, tall and good-looking teens and kids that are thought about to be cool. This targeting policy is accountable for different distinctions in the company connected to its rivals. The company employs excellent looking guys and women for its shops and follows a rigorous look policy to preserve tourist attraction of good-looking individuals towards its shops and offer a special brand experience.

Positioning


The company has actually placed its brand as a high-end brand targeting only a particular market segment. The business with its non-traditional ways of marketing through designs and representatives posters its brand image as a high-end clothes brand targeted to the cool and attractive characters in society. This market position draws in numerous elite individuals towards the brand however it harms the company's position in various communities focused at the equality in society.

External Analysis

Competitor Analysis


Porter's 5 Forces analysis of Diamond Chemicals Plc (B): Merseyside And Rotterdam Projects Case Solution deals with a lot of competition in the market with the presence of numerous number of rivals in the market. A chart revealing the close rivals along with their attributes and the marketing method is given up. it might be seen that the American Eagle Outfitters is considered to be the greatest rivals for business with its marketing technique related to the tv programs. Space is also considered to be a potential competitor in regional as well as in global; markets as the business is considering to shift in the global markets. Along with it, Diamond Chemicals Plc (B): Merseyside And Rotterdam Projects Case Study Analysis. with its versatile rates strategy and the Victoria's Street with its strong social status position a serious hazard to the present market share of the Porter's 5 Forces analysis of Diamond Chemicals Plc (B): Merseyside And Rotterdam Projects Case Solution.



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