Recommendations of Diamond Chemicals Plc (B) Merseyside And Rotterdam Projects Case Help

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Recommendations of Diamond Chemicals Plc (B) Merseyside And Rotterdam Projects Case Study Solution

RecommendationsOn the basis of above internal and external analysis of the company together with the assessment of various alternatives, the business is suggested to consider alternative 3. As alternative 3 would enable the business to broaden in global markets without any decrease in its local earnings and any degeneration of its market position. By thinking about Alternative 3, the business could keep its shop experience and brand individuality. However, it might likewise think about alternative 2 that might permit the business to access the markets with no potential financial investment. Although, the company could pursue alternative 1 which would make it possible for the business to focus on possible international markets instead of the regional markets but as the business is extremely dependent on the local markets with 90% of its shops in the United States, there fore pursuing option 1 would lead to the substantial decrease in business's earnings. The business is recommended to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Diamond Chemicals Plc (B) Merseyside And Rotterdam Projects Case Solution Stores

International SegmentsThe company has a long term market position in United States which can not be produced quickly in the new markets. The alternative would help the company to broaden in international markets along with the removal of problems raised in its local markets related to its variety.

Pros:

• Expedition of brand-new global markets.
• Increase in earnings from worldwide markets.
• Elimination of issues associated with diversity.
• Revenue diversity.
• Step towards being a strong worldwide brand.

Cons:

• Loss of comprehensive earnings from the local markets.
• Boost in competition.
• Differences in cultures might caused a failure of the brand name particularly in Asian nations.
• Low earnings at preliminary levels.
• Boost in marketing expenses to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Diamond Chemicals Plc (B) Merseyside And Rotterdam Projects Case Help Stores

With the increased patterns towards online shopping, the online stores like Amazon, Alibaba and so on could position an extreme hazard to the market share of business. In this scenario the business could consider introducing Click and Recommendations of Diamond Chemicals Plc (B) Merseyside And Rotterdam Projects Case Analysis shops. These stores with a low requirement of funds to settle would make it possible for the business to reach worldwide markets, without ending its domestic shops.

Pros:

• Low financial investment
• Lowering competitors risk
• Access to the world markets
• Expanding customer base
• Easy to manage
• Big Incomes
• Low Operating Costs
• Easy new market entryway

Cons:

• Threat to the market position
• Removal of brand name Uniqueness
• Elimination of the terrific store experience.
• Threat of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the company could consider, is to expand towards the worldwide markets without closing its domestic shops that adds to the huge part of incomes of the business. The pros and cons related to Alternative 3 are offered below;

Pros:

• Reducing competitors risk
• Access to the world markets
• Expanding customer base
• Large Incomes
• Exploration of brand-new worldwide markets.
• Boost in profits from worldwide markets.
• Profits diversification.
• Step towards being a strong international brand name.

Cons:

• Continuation of concerns connected to variety.
• Differences in cultures could caused a failure of the brand name specifically in Asian countries.
• Low incomes at initial levels.
• Increase in marketing expenses to get market share.



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