Recommendations of Diamond Chemicals Plc (A) The Merseyside Project Case Analysis

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Recommendations of Diamond Chemicals Plc (A) The Merseyside Project Case Study Help

On the basis of above internal and external analysis of the business along with the examination of various options, the company is recommended to think about alternative 3. As alternative 3 would enable the company to broaden in global markets without any reduction in its local revenues and any deterioration of its market position. The business could pursue alternative 1 which would make it possible for the business to focus on potential global markets rather than the local markets however as the company is highly reliant on the local markets with 90% of its stores in the US, there fore pursuing option 1 would result in the considerable decrease in company's profits.

Aletrnative-1: Expanding International Brick and Recommendations of Diamond Chemicals Plc (A) The Merseyside Project Case Solution Stores

The business has a long term market position in United States which can not be created quickly in the brand-new markets. The alternative would help the company to broaden in global markets along with the removal of issues raised in its local markets related to its variety.

Pros:

• Expedition of new international markets.
• Increase in earnings from global markets.
• Elimination of concerns connected to variety.
• Revenue diversification.
• Step towards being a strong worldwide brand name.

Cons:

• Loss of comprehensive incomes from the regional markets.
• Increase in competition.
• Differences in cultures might resulted in a failure of the brand particularly in Asian nations.
• Low incomes at initial levels.
• Boost in marketing expenses to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Diamond Chemicals Plc (A) The Merseyside Project Case Help Stores

Alternative 2 consists of the intro of online market locations through generating a proper company's website. With the increased trends towards online shopping, the online shops like Amazon, Alibaba etc. could posture an extreme danger to the market share of company. Moreover, the competitors are shifting towards click and Recommendations of Diamond Chemicals Plc (A) The Merseyside Project Case Solution shops with Gap introducing Piperline. This shift towards online markets might lower the incomes for company. In this situation the company might think about introducing Click and Recommendations of Diamond Chemicals Plc (A) The Merseyside Project Case Help shops. These shops with a low requirement of funds to settle would make it possible for the company to reach international markets, without ending its domestic stores. The pros and cons of alternative 2 are provided as follows;

Pros:

• Low financial investment
• Reducing competitors hazard
• Access to the world markets
• Increasing the size of consumer base
• Easy to manage
• Large Profits
• Low Operating Costs
• Easy new market entrance

Cons:

• Threat to the marketplace position
• Elimination of brand name Individuality
• Elimination of the excellent shop experience.
• Risk of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the business could consider, is to broaden towards the international markets without closing its domestic shops that adds to the major part of profits of the business. The advantages and disadvantages related to Alternative 3 are offered listed below;

Pros:

• Decreasing competitors danger
• Access to the world markets
• Increasing the size of customer base
• Large Revenues
• Expedition of new worldwide markets.
• Increase in profits from worldwide markets.
• Profits diversification.
• Step towards being a strong worldwide brand name.

Cons:

• Continuation of issues associated with diversity.
• Distinctions in cultures might resulted in a failure of the brand specifically in Asian countries.
• Low revenues at preliminary levels.
• Boost in marketing expenses to get market share.



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