Recommendations of Corning Inc: Zero Coupon Convertible Debentures Due November 8 2015 (A) And (B) Case Solution

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Recommendations of Corning Inc: Zero Coupon Convertible Debentures Due November 8 2015 (A) And (B) Case Study Help

RecommendationsOn the basis of above internal and external analysis of the business along with the assessment of numerous options, the company is advised to consider alternative 3. As alternative 3 would enable the company to expand in worldwide markets with no reduction in its regional incomes and any wear and tear of its market position. By thinking about Alternative 3, the company might maintain its shop experience and brand name uniqueness. However, it could likewise think about alternative 2 that could allow the company to access the markets with no potential financial investment. Although, the business might pursue alternative 1 which would allow the business to focus on prospective worldwide markets rather than the regional markets but as the business is extremely dependent on the local markets with 90% of its shops in the United States, there fore pursuing option 1 would result in the substantial decline in business's income. For that reason, the company is suggested to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Corning Inc: Zero Coupon Convertible Debentures Due November 8 2015 (A) And (B) Case Solution Stores

International SegmentsThe business has a long term market position in United States which can not be produced quickly in the brand-new markets. The choice would assist the business to expand in worldwide markets along with the elimination of issues raised in its local markets related to its variety.

Pros:

• Exploration of brand-new worldwide markets.
• Increase in profits from worldwide markets.
• Removal of issues connected to diversity.
• Income diversity.
• Step towards being a strong worldwide brand name.

Cons:

• Loss of comprehensive incomes from the regional markets.
• Boost in competitors.
• Distinctions in cultures might resulted in a failure of the brand name specifically in Asian countries.
• Low revenues at preliminary levels.
• Increase in marketing expenses to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Corning Inc: Zero Coupon Convertible Debentures Due November 8 2015 (A) And (B) Case Analysis Stores

Alternative 2 consists of the intro of online market locations through generating a proper company's website. With the increased patterns towards online shopping, the online shops like Amazon, Alibaba and so on could present a serious threat to the market share of business. The competitors are shifting towards click and Recommendations of Corning Inc: Zero Coupon Convertible Debentures Due November 8 2015 (A) And (B) Case Solution shops with Gap presenting Piperline. This shift towards online markets could reduce the profits for company. In this situation the business could think about presenting Click and Recommendations of Corning Inc: Zero Coupon Convertible Debentures Due November 8 2015 (A) And (B) Case Help shops. These shops with a low requirement of funds to settle would allow the business to reach worldwide markets, without ending its domestic stores. The advantages and disadvantages of option 2 are provided as follows;

Pros:

• Low investment
• Minimizing competitors threat
• Access to the world markets
• Increasing the size of customer base
• Easy to manage
• Big Profits
• Low Operating Costs
• Easy new market entrance

Cons:

• Risk to the market position
• Removal of brand Originality
• Removal of the great shop experience.
• Danger of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the business could think about, is to expand towards the global markets without closing its domestic stores that adds to the major part of profits of the company. The pros and cons connected to Alternative 3 are offered below;

Pros:

• Decreasing competitors risk
• Access to the world markets
• Enlarging consumer base
• Large Revenues
• Exploration of new worldwide markets.
• Increase in income from global markets.
• Profits diversity.
• Action towards being a strong worldwide brand name.

Cons:

• Continuation of concerns related to diversity.
• Distinctions in cultures might caused a failure of the brand especially in Asian nations.
• Low incomes at preliminary levels.
• Increase in marketing expenditures to acquire market share.



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