Porter's 5 Forces analysis of Congoleum Corporation Case Analysis

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Porter's 5 Forces analysis of Congoleum Corporation Case Study Solution

Porter's 5 Forces AnalysisA Porter's 5 Forces analysis of Congoleum Corporation Case Solution could be conducted to develop different methods utilizing the strengths of the company to get chances, get rid of weak points and to minimize the threats. It might also be utilized to assess that how particular weak points resist specific chances and increase the hazards. The strategies prepared using the Porter's 5 Forces analysis of Congoleum Corporation Case Analysis are offered as follows;
• Utilization of strong international brand name position and funds in expanding towards possible markets.
• Distinct brand name experience might help out the business to better position itself in brand-new markets.
• Resistance in growth in the possible worldwide markets encouraging diversity.
• High prices restricts the growth in different Asian and African nations with low per capita income.
• Strong brand name acknowledgment, non-traditional ways of marketing and the unique brand experience could be made use of to decrease the danger from possible customers.
• Rigorous appearance policies might caused the customer shift towards Victoria with high social obligation.
• Minimal target markets could led to a decline in the overall market share of the business.
These strategies might help the company to improvise its market position and be at the leading position in the market.

Financial Analysis


Financial analysis for Porter's 5 Forces analysis of Congoleum Corporation Case Help could be carried out to assess the schedule of financial resources to the business that might be utilized in growth towards global markets. The monetary position of the business might be evaluated by using the data given up the case Exhibition 1. The ratios that could be considered in monetary efficiency analysis are given in the Table 1 below;

From the above Table 1, it might be seen that the company has an affordable monetary efficiency with a ROE of 7.9% and a high sales development of 18.4%. A 4.3% net earnings margin does not appears to be potential and the business should put efforts in increasing its incomes along with minimizing its operational expenditures to increase its earnings margins.

Porter's 5 Forces analysis of Congoleum Corporation Case Analysis

Segmentation

Many of the company's Brick and Mortar stores are located in US consisting of above 500 shops in nearly each of the state of US. The company has also an international presence in 8 various nations with its greatest number of stores located in United Kingdom i.e. 21. The companyhas an overall of 54 stores in worldwide markets that is most likely the 10% of its shops in the US.

Targeting


The business targets its clothes brand name to the young, high and attractive teenagers and kids that are considered to be cool. This targeting policy is responsible for various distinctions in the business connected to its rivals. For instance, the company employs excellent looking males and females for its shops and follows a rigorous appearance policy to keep attraction of good-looking individuals towards its shops and provide a distinct brand name experience.

Positioning


The company has actually positioned its brand name as a high-end brand targeting just a specific market segment. The business with its non-traditional methods of marketing through designs and agents posters its brand image as a luxury clothing brand name targeted to the cool and good-looking personalities in society. This market position attracts numerous elite people towards the brand however it hurts the business's position in various neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis


Porter's 5 Forces analysis of Congoleum Corporation Case Solution faces a great deal of competitors in the market with the existence of different number of competitors in the market. A chart showing the close rivals along with their qualities and the marketing technique is given in. it could be seen that the American Eagle Outfitters is considered to be the greatest competitors for company with its marketing technique related to the tv programs. Gap is also thought about to be a potential competitor in regional as well as in worldwide; markets as the business is thinking about to shift in the worldwide markets. In addition to it, Congoleum Corporation Case Study Solution. with its versatile prices technique and the Victoria's Street with its strong social status posture a severe risk to the current market share of the Porter's 5 Forces analysis of Congoleum Corporation Case Help.



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