Pestel Analysis of Congoleum Corporation Case Analysis

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Pestel Analysis of Congoleum Corporation Case Study Analysis

Political Factor:

Pestel Analysis In the year 2011 and 2012, the corporate tax rate, company tax rate and general tax rate had declined which ultimately had an effect on the development of business profits. This unexpected development in profits will ultimately increase the charitable activities in Canada in order to improve the business image and to market himself in an ethical method.

Economical Factor:

Due to the worldwide financial crises in the year 2008 and 2009, the comparative growth of Gdp (GDP) rate in Canada had declined in the year 2012 form the year 2011. This decreased does not present the decline in the per capita income of Canadian individuals in the year 2012 from the year 2011 however the growth in per capita earnings have actually increased in decreasing way which may not be the factor to the decline in charitable activities due to the fact that the per capita earnings had actually grown in 2012 in contrast of 2011.

Social Factor:

As it has been chosen that the Pestel Analysis of Congoleum Corporation Case Solution will now target the elementary and high school kids to increase the charitable activities and contributions in Toronto by 1.4 million Canadian dollars which are aged between 9 to 17 years of ages, their earnings is very low as they depend on their moms and dads, took pleasure in the frozen treats and interested to offer the important donations for the better health of Pestel Analysis of Congoleum Corporation Case Analysis of Canada.

Technological Factor:

Due to the technological advancement in Canada, the little and corporate companies will produce more in less cost which eventually lead towards the expense conserving resulting in more revenues and margins which might lead towards the more participation in the charitable activities and a yearly event such as Wonder Reward Day in orderto supply the valuable donations for the much better health of Pestel Analysis of Congoleum Corporation Case Help of Canada.

Strategies:

There are four alternative methods whose implementation will increase the charitable donations in Toronto, Canada by 1.4 million Canadian dollars in a year. These four alternative techniques are:

The crucial problems facing by the business relate to the
1. Time restraint of 3 months to make and carry out the strategy in Toronto, Canada
2. A consistent decrease in the collection of contributions on annual basis
3. A decrease in the per store earnings in Toronto which have actually failed to raise donations from here
4. A main focus of Pestel Analysis of Congoleum Corporation Case Solution Structure is towards the development ofloyalty programs and the building of client relationships with potential clients of Miracle Treat Day
5. Some franchise owners are disappointing their determination to participate in an annual event day due to the think that their involvement in Miracle Reward Day are resulting in the decrease of the revenues together with the not any major change before and after incomes of their firms and companies

PEST Analysis:

1. Franchise Rewards: By providing the incentives to franchise owners, the hospital will be able to raise as much funds as possible to be produced through an annual occasion named Miracle Reward Day.
For this purpose, the hospital needs to start the Prize contest such as the first place prizeon the basis of the greatest donation, 2nd place prizeon the basis of the 2nd highest donation, third place reward on the basis of the 3rd greatest donation, and much more. These rewards will encourage the franchise owners to participate more in the charitable activities in a yearly event of Miracle Treat Day.
2. Commitment Card: In order to develop and keep more faithful customers for Pestel Analysis of Congoleum Corporation Case Analysis to supply the valuable contributions for the better health of Pestel Analysis of Congoleum Corporation Case Help of Canada, the hospital must create the commitment card program for the blizzards to established commitment in clients.
3. Schools: For the function to get the rapid increase in number of donations from the location of Toronto, hospital ought to include the variety of schools found in Toronto to get involved inan yearly event such as Miracle Reward Dayto offer the important donations for the much better health of Pestel Analysis of Congoleum Corporation Case Help of Canada.
Email Marketing: Using Email marketing needs to be implemented by the hospital to capture the variety of schools and franchise owners to take part in an annual occasion such as Wonder Reward Dayto offer the important donations for the better health of Pestel Analysis of Congoleum Corporation Case Help of Canada.

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