Pestel Analysis of Congoleum Corporation (Abridged) Case Analysis

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Pestel Analysis of Congoleum Corporation (Abridged) Case Study Analysis

Political Factor:

Pestel Analysis In the year 2011 and 2012, the business tax rate, business tax rate and basic tax rate had actually decreased which eventually had an effect on the growth of business earnings. This unforeseen growth in earnings will ultimately increase the charitable activities in Canada in order to improve the business image and to advertise himself in an ethical way.

Economical Factor:

Due to the worldwide monetary crises in the year 2008 and 2009, the comparative development of Gdp (GDP) rate in Canada had declined in the year 2012 form the year 2011. This declined does not provide the decline in the per capita earnings of Canadian individuals in the year 2012 from the year 2011 however the growth in per capita income have actually increased in decreasing method which may not be the factor to the decline in charitable activities due to the fact that the per capita earnings had grown in 2012 in comparison of 2011.

Social Factor:

As it has actually been decided that the Pestel Analysis of Congoleum Corporation (Abridged) Case Help will now target the primary and high school kids to increase the charitable activities and contributions in Toronto by 1.4 million Canadian dollars which are aged in between 9 to 17 years of ages, their earnings is very low as they depend on their moms and dads, took pleasure in the frozen treats and interested to provide the important contributions for the better health of Pestel Analysis of Congoleum Corporation (Abridged) Case Analysis of Canada.

Technological Factor:

Due to the technological advancement in Canada, the small and business companies will produce more in less cost which ultimately lead towards the expense conserving resulting in more revenues and margins which may lead towards the more participation in the charitable activities and an annual occasion such as Wonder Treat Day in orderto supply the valuable contributions for the better health of Pestel Analysis of Congoleum Corporation (Abridged) Case Analysis of Canada.

Strategies:

There are four alternative techniques whose application will increase the charitable donations in Toronto, Canada by 1.4 million Canadian dollars in a year. These 4 alternative techniques are:

The key issues dealing with by the company relate to the
1. Time constraint of 3 months to make and implement the technique in Toronto, Canada
2. A constant decrease in the collection of donations on yearly basis
3. A decline in the per shop income in Toronto which have stopped working to raise contributions from here
4. A primary focus of Pestel Analysis of Congoleum Corporation (Abridged) Case Help Structure is towards the development ofloyalty programs and the building of client relationships with prospective customers of Wonder Treat Day
5. Some franchise owners are not showing their willingness to participate in an annual event day due to the think that their involvement in Wonder Reward Day are leading to the reduction of the profits along with the not any significant modification before and after profits of their firms and services

PEST Analysis:

1. Franchise Incentives: By providing the rewards to franchise owners, the hospital will be able to raise as much funds as possible to be generated through a yearly event called Miracle Reward Day.
For this purpose, the hospital should begin the Reward contest such as the top place prizeon the basis of the greatest contribution, 2nd location prizeon the basis of the 2nd highest donation, 3rd location prize on the basis of the third highest contribution, and far more. These prizes will encourage the franchise owners to get involved more in the charitable activities in a yearly occasion of Miracle Treat Day.
2. Commitment Card: In order to develop and keep more faithful clients for Pestel Analysis of Congoleum Corporation (Abridged) Case Help to offer the valuable donations for the better health of Pestel Analysis of Congoleum Corporation (Abridged) Case Solution of Canada, the hospital should create the loyalty card program for the blizzards to established commitment in clients.
3. Schools: For the purpose to get the quick increase in variety of donations from the location of Toronto, hospital should include the number of schools found in Toronto to get involved inan yearly occasion such as Wonder Treat Dayto offer the valuable contributions for the much better health of Pestel Analysis of Congoleum Corporation (Abridged) Case Help of Canada.
Email Marketing: Using Email marketing must be implemented by the hospital to record the number of schools and franchise owners to participate in an annual occasion such as Miracle Reward Dayto offer the valuable contributions for the much better health of Pestel Analysis of Congoleum Corporation (Abridged) Case Solution of Canada.

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