Pestel Analysis of Coke Versus Pepsi 2001 Case Analysis

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Pestel Analysis of Coke Versus Pepsi 2001 Case Study Solution

Political Factor:

Pestel Analysis In the year 2011 and 2012, the corporate tax rate, company tax rate and general tax rate had decreased which eventually had an effect on the development of service profits. This unforeseen growth in profits will ultimately increase the charitable activities in Canada in order to improve the business image and to market himself in an ethical method.

Economical Factor:

Due to the worldwide financial crises in the year 2008 and 2009, the relative growth of Gross Domestic Product (GDP) rate in Canada had decreased in the year 2012 form the year 2011. This declined does not provide the decline in the per capita income of Canadian people in the year 2012 from the year 2011 however the growth in per capita income have increased in reducing method which may not be the factor to the decline in charitable activities since the per capita income had grown in 2012 in contrast of 2011.

Social Factor:

As it has actually been decided that the Pestel Analysis of Coke Versus Pepsi 2001 Case Solution will now target the elementary and high school kids to increase the charitable activities and donations in Toronto by 1.4 million Canadian dollars which are aged between 9 to 17 years of ages, their earnings is really low as they depend on their moms and dads, enjoyed the frozen treats and interested to supply the valuable contributions for the better health of Pestel Analysis of Coke Versus Pepsi 2001 Case Solution of Canada.

Technological Factor:

Due to the technological advancement in Canada, the little and business organisations will produce more in less cost which eventually lead towards the cost saving resulting in more revenues and margins which may lead towards the more participation in the charitable activities and a yearly event such as Wonder Treat Day in orderto provide the important contributions for the better health of Pestel Analysis of Coke Versus Pepsi 2001 Case Solution of Canada.

Strategies:

There are four alternative strategies whose implementation will increase the charitable contributions in Toronto, Canada by 1.4 million Canadian dollars in a year. These 4 alternative methods are:

The crucial issues dealing with by the business are related to the
1. Time restriction of 3 months to make and execute the technique in Toronto, Canada
2. A consistent decrease in the collection of donations on yearly basis
3. A decrease in the per shop income in Toronto which have actually stopped working to raise contributions from here
4. A main focus of Pestel Analysis of Coke Versus Pepsi 2001 Case Analysis Structure is towards the advancement ofloyalty programs and the structure of consumer relationships with potential customers of Wonder Treat Day
5. Some franchise owners are disappointing their determination to participate in an annual event day due to the believe that their involvement in Wonder Reward Day are resulting in the reduction of the revenues in addition to the not any significant change prior to and after earnings of their companies and services

PEST Analysis:

1. Franchise Incentives: By providing the rewards to franchise owners, the hospital will have the ability to raise as much funds as possible to be generated through a yearly event named Miracle Reward Day.
For this purpose, the hospital needs to begin the Prize contest such as the top place prizeon the basis of the highest donation, 2nd place prizeon the basis of the second greatest donation, third place reward on the basis of the third highest contribution, and much more. These prizes will inspire the franchise owners to participate more in the charitable activities in an annual occasion of Wonder Reward Day.
2. Commitment Card: In order to develop and keep more devoted clients for Pestel Analysis of Coke Versus Pepsi 2001 Case Solution to supply the valuable contributions for the better health of Pestel Analysis of Coke Versus Pepsi 2001 Case Analysis of Canada, the hospital must produce the commitment card program for the blizzards to established loyalty in customers.
3. Schools: For the function to get the fast increase in variety of donations from the area of Toronto, hospital should include the variety of schools found in Toronto to get involved inan annual event such as Miracle Treat Dayto offer the important donations for the much better health of Pestel Analysis of Coke Versus Pepsi 2001 Case Help of Canada.
Email Marketing: The use of Email marketing needs to be carried out by the hospital to capture the variety of schools and franchise owners to take part in an annual occasion such as Miracle Treat Dayto supply the important contributions for the much better health of Pestel Analysis of Coke Versus Pepsi 2001 Case Analysis of Canada.

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