Porter's 5 Forces analysis of Caledonian Newspapers Ltd (B) Case Analysis

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Porter's 5 Forces analysis of Caledonian Newspapers Ltd (B) Case Study Help

A Porter's 5 Forces analysis of Caledonian Newspapers Ltd (B) Case Analysis could be conducted to develop various strategies utilizing the strengths of the business to avail opportunities, get rid of weak points and to decrease the threats. It could also be utilized to assess that how specific weak points resist particular chances and increase the hazards. The methods drafted using the Porter's 5 Forces analysis of Caledonian Newspapers Ltd (B) Case Help are given as follows;
• Utilization of strong worldwide brand name position and financial resources in broadening towards possible markets.
• Distinct brand experience might help out the company to better position itself in new markets.
• Resistance in expansion in the possible worldwide markets encouraging diversity.
• High costs limits the growth in numerous Asian and African countries with low per capita income.
• Strong brand name recognition, non-traditional methods of marketing and the distinct brand name experience could be used to reduce the threat from possible clients.
• Strict look policies might caused the consumer shift towards Victoria with high social duty.
• Limited target audience might led to a decline in the total market share of the company.
These strategies might help the company to improvise its market position and be at the leading position in the market.

Financial Analysis

Financial analysis for Porter's 5 Forces analysis of Caledonian Newspapers Ltd (B) Case Help might be conducted to evaluate the schedule of funds to the business that might be made use of in growth towards global markets. The financial position of the company might be assessed by utilizing the information given in the case Exhibit 1. The ratios that could be thought about in financial efficiency analysis are given in the Table 1 below;

From the above Table 1, it could be seen that the company has a reasonable financial efficiency with a ROE of 7.9% and a high sales growth of 18.4%. A 4.3% net profit margin does not appears to be possible and the business must put efforts in increasing its incomes along with minimizing its functional expenses to increase its profit margins.

Porter's 5 Forces analysis of Caledonian Newspapers Ltd (B) Case Help

Segmentation

Many of the company's Brick and Mortar stores are located in United States including above 500 shops in almost each of the state of US. The company has also an international presence in 8 different nations with its highest number of shops situated in United Kingdom i.e. 21. The companyhas a total of 54 shops in worldwide markets that is probably the 10% of its stores in the United States.

Targeting

The business targets its clothes brand name to the young, tall and good-looking teens and kids that are considered to be cool. This targeting policy is accountable for numerous distinctions in the company associated with its rivals. For instance, the company works with good looking males and females for its shops and follows a strict look policy to preserve attraction of attractive individuals towards its shops and supply a distinct brand experience.

Positioning

The business has placed its brand name as a high-end brand name targeting only a specific market segment. The company with its non-traditional methods of marketing through models and representatives posters its brand image as a luxury clothes brand name targeted to the cool and good-looking characters in society. This market position attracts different elite individuals towards the brand but it harms the company's position in various neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Caledonian Newspapers Ltd (B) Case Solution deals with a lot of competition in the market with the presence of different variety of competitors in the market. A chart revealing the close competitors in addition to their characteristics and the marketing technique is given up. it could be seen that the American Eagle Outfitters is considered to be the greatest competitors for business with its marketing technique related to the television programs. Space is likewise considered to be a possible competitor in local as well as in global; markets as the company is considering to shift in the international markets. Together with it, Caledonian Newspapers Ltd (B) Case Study Help. with its versatile pricing method and the Victoria's Street with its strong social status pose a serious hazard to the existing market share of the Porter's 5 Forces analysis of Caledonian Newspapers Ltd (B) Case Solution.

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