Recommendations of Caledonian Newspapers Ltd (B) And Caledonian Newspapers Ltd (Abridged) Case Help

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Recommendations of Caledonian Newspapers Ltd (B) And Caledonian Newspapers Ltd (Abridged) Case Study Analysis

On the basis of above internal and external analysis of the company along with the examination of different alternatives, the company is suggested to think about alternative 3. As alternative 3 would permit the business to broaden in worldwide markets without any reduction in its local earnings and any wear and tear of its market position. By thinking about Alternative 3, the company could maintain its store experience and brand name originality. It could also consider alternative 2 that might allow the business to access the markets without any possible investment. Although, the company could pursue alternative 1 which would enable the business to focus on potential international markets instead of the local markets but as the company is highly depending on the local markets with 90% of its shops in the US, there fore pursuing alternative 1 would result in the substantial decline in business's earnings. Therefore, the company is advised to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Caledonian Newspapers Ltd (B) And Caledonian Newspapers Ltd (Abridged) Case Analysis Stores

The business has a long term market position in United States which can not be generated soon in the new markets. The choice would help the business to expand in global markets along with the removal of problems raised in its local markets related to its variety.

Pros:

• Exploration of new global markets.
• Increase in profits from worldwide markets.
• Elimination of problems related to variety.
• Profits diversification.
• Step towards being a strong global brand.

Cons:

• Loss of extensive incomes from the local markets.
• Boost in competitors.
• Differences in cultures might caused a failure of the brand name especially in Asian nations.
• Low earnings at initial levels.
• Boost in marketing expenses to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Caledonian Newspapers Ltd (B) And Caledonian Newspapers Ltd (Abridged) Case Solution Stores

Alternative 2 includes the introduction of online market places through producing a proper company's website. With the increased trends towards online shopping, the online shops like Amazon, Alibaba and so on might position an extreme risk to the marketplace share of business. Moreover, the competitors are moving towards click and Recommendations of Caledonian Newspapers Ltd (B) And Caledonian Newspapers Ltd (Abridged) Case Help stores with Space introducing Piperline. This shift towards online markets could lower the earnings for company. In this situation the business might consider introducing Click and Recommendations of Caledonian Newspapers Ltd (B) And Caledonian Newspapers Ltd (Abridged) Case Analysis stores. These shops with a low requirement of funds to settle would make it possible for the business to reach global markets, without ending its domestic stores. The advantages and disadvantages of option 2 are offered as follows;

Pros:

• Low financial investment
• Minimizing competition threat
• Access to the world markets
• Expanding customer base
• Easy to handle
• Big Revenues
• Low Operating Expense
• Easy brand-new market entryway

Cons:

• Risk to the market position
• Removal of brand name Uniqueness
• Removal of the excellent shop experience.
• Danger of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the business might consider, is to broaden towards the international markets without closing its domestic shops that adds to the huge part of revenues of the business. The pros and cons connected to Alternative 3 are provided below;

Pros:

• Minimizing competitors risk
• Access to the world markets
• Increasing the size of consumer base
• Big Profits
• Exploration of brand-new global markets.
• Increase in income from worldwide markets.
• Earnings diversity.
• Action towards being a strong worldwide brand name.

Cons:

• Continuation of concerns connected to variety.
• Differences in cultures might caused a failure of the brand name specifically in Asian nations.
• Low incomes at preliminary levels.
• Increase in marketing expenditures to acquire market share.



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