Recommendations of Alfin Fragrances Inc Case Analysis

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Recommendations of Alfin Fragrances Inc Case Study Help

On the basis of above internal and external analysis of the business along with the assessment of numerous alternatives, the business is recommended to consider alternative 3. As alternative 3 would allow the business to broaden in global markets without any decrease in its local profits and any degeneration of its market position. The business could pursue alternative 1 which would allow the business to focus on prospective international markets rather than the regional markets but as the company is highly dependent on the regional markets with 90% of its stores in the US, there fore pursuing option 1 would result in the considerable decrease in company's revenue.

Aletrnative-1: Expanding International Brick and Recommendations of Alfin Fragrances Inc Case Analysis Stores

Expansion towards global markets through opening brand-new shops in other Europe and Asian nations with closing domestic shops is although an excellent option for increasing the global existence of the business. However, the closing of domestic stores might extremely affect the incomes of the company as above 90% of its shops are located domestically and closing those stores would ultimately reduce the earnings of the firm. Moreover, the company has a long term market position in US which can not be generated soon in the brand-new markets. The alternative would assist the company to broaden in global markets together with the elimination of problems raised in its regional markets connected to its diversity. The pros and Cons for Alternative 1 are noted below;

Pros:

• Expedition of brand-new worldwide markets.
• Boost in profits from international markets.
• Removal of problems connected to diversity.
• Profits diversity.
• Action towards being a strong international brand.

Cons:

• Loss of comprehensive revenues from the regional markets.
• Increase in competition.
• Differences in cultures might resulted in a failure of the brand name particularly in Asian countries.
• Low earnings at initial levels.
• Increase in marketing expenditures to get market share.

Alternative-2: Introduction of Click and Recommendations of Alfin Fragrances Inc Case Help Stores

With the increased patterns towards online shopping, the online shops like Amazon, Alibaba and so on might posture an extreme danger to the market share of business. In this scenario the business might consider presenting Click and Recommendations of Alfin Fragrances Inc Case Solution shops. These stores with a low requirement of funds to settle would enable the business to reach global markets, without ending its domestic shops.

Pros:

• Low investment
• Minimizing competition threat
• Access to the world markets
• Expanding customer base
• Easy to handle
• Big Incomes
• Low Operating Costs
• Easy brand-new market entryway

Cons:

• Danger to the market position
• Removal of brand Originality
• Removal of the fantastic shop experience.
• Threat of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the company could consider, is to broaden towards the global markets without closing its domestic stores that contributes to the huge part of profits of the company. The pros and cons related to Alternative 3 are given listed below;

Pros:

• Reducing competitors risk
• Access to the world markets
• Increasing the size of consumer base
• Big Earnings
• Exploration of new international markets.
• Boost in revenue from worldwide markets.
• Earnings diversity.
• Action towards being a strong global brand name.

Cons:

• Continuation of concerns connected to diversity.
• Distinctions in cultures might caused a failure of the brand specifically in Asian countries.
• Low revenues at initial levels.
• Boost in marketing expenditures to gain market share.



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