Building the Corporate Learning Brand Nike U Shlomo BenHur Robert Crawford 2012
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Nike is a world-renowned sports shoe and apparel company, known for its successful “Soul of the Game” campaign, which is one of the most effective advertising campaigns in the world. Nike’s advertising is successful because it focuses on the athlete, not the sport. It was a time when sports was not widely popular in Israel (1997-2010), and in that context the campaign was an excellent one. discover here It was an advertising campaign that targeted Israeli youth aged 15-24,
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I remember clearly the day I got hired at Nike, it was an epic day. This wasn’t one of those boring, routine recruitment days where you stare at a resume for an hour, sip on a latte and wonder why you even applied. The people here have so much energy, they exude positivity, a sense of community that makes the place seem as alive and buzzing as a car factory. The first thing I did on my first day was climb the rickety staircase to Nike’s top
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My experience: I worked for 5 years in a Fortune 500 company as an experienced training and development manager. One of my major responsibilities was to build the corporate learning brand for the organization. I conducted comprehensive market research (both qualitative and quantitative), analyzed consumer demand trends, and designed and implemented training and development initiatives that aligned with organizational goals and customer requirements. Here are the key findings: 1. Market research showed that employees desired on-demand and self-service learning solutions. They also required flexible scheduling
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Strengths: 1. Unique Nike slogan “Just Do It” – a powerful, memorable tagline 2. Unlike other major athletic brands that emphasize winning, Nike’s core message is the pursuit of athletic excellence that motivates athletes and non-athletes alike. 3. Branded environment, “Just Do It” logo and tagline on apparel and accessories 4. useful site Focus on health, wellness and fitness Weaknesses: 1.