Porter's 5 Forces analysis of Yue Yuen Industrial Holdings Limited A Making 200 Million Pairs Of Shoes A Year And Growing And B Site Selection Case Help

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Porter's 5 Forces analysis of Yue Yuen Industrial Holdings Limited A Making 200 Million Pairs Of Shoes A Year And Growing And B Site Selection Case Study Solution

A Porter's 5 Forces analysis of Yue Yuen Industrial Holdings Limited A Making 200 Million Pairs Of Shoes A Year And Growing And B Site Selection Case Solution could be conducted to create numerous techniques using the strengths of the business to avail opportunities, get rid of weaknesses and to decrease the risks. It could also be utilized to assess that how particular weaknesses resist specific chances and increase the hazards. The methods drafted utilizing the Porter's 5 Forces analysis of Yue Yuen Industrial Holdings Limited A Making 200 Million Pairs Of Shoes A Year And Growing And B Site Selection Case Analysis are provided as follows;
• Utilization of strong international brand position and funds in expanding towards potential markets.
• Distinct brand name experience could assist the business to much better position itself in brand-new markets.
• Resistance in expansion in the possible worldwide markets encouraging variety.
• High rates restricts the expansion in various Asian and African nations with low per capita earnings.
• Strong brand acknowledgment, non-traditional ways of marketing and the unique brand experience could be used to lower the hazard from prospective customers.
• Rigorous look policies might led to the consumer shift towards Victoria with high social responsibility.
• Limited target audience might led to a decrease in the total market share of the company.
These techniques might assist the company to improvise its market position and be at the leading position in the market.

Financial Analysis

Monetary analysis for Porter's 5 Forces analysis of Yue Yuen Industrial Holdings Limited A Making 200 Million Pairs Of Shoes A Year And Growing And B Site Selection Case Analysis could be carried out to examine the availability of financial resources to the company that could be utilized in expansion towards international markets. The monetary position of the business might be examined by utilizing the data given up the case Exhibit 1. The ratios that might be thought about in monetary efficiency analysis are given in the Table 1 below;

From the above Table 1, it could be seen that the business has an affordable financial performance with a ROE of 7.9% and a high sales growth of 18.4%. Although, a 4.3% net earnings margin does not appears to be prospective and the company should put efforts in increasing its earnings together with lowering its operational expenditures to increase its revenue margins.

Porter's 5 Forces analysis of Yue Yuen Industrial Holdings Limited A Making 200 Million Pairs Of Shoes A Year And Growing And B Site Selection Case Solution

Segmentation

The segmentation analysis consists of the analysis of various service segments of the business in domestic and the global, markets. Most of the company's Traditional shops lie in United States consisting of above 500 shops in almost each of the state of United States. The business has also a global presence in 8 various countries with its highest number of shops situated in United Kingdom i.e. 21. The companyhas a total of 54 stores in global markets that is probably the 10% of its shops in the US. It implies that bulk of the earnings of the business come from the local markets. Furthermore, the business is considering to broaden its shops into 7 more European and Asian nations. A chart showing the presence of the business in various global markets is given in the Appendix 2.

Targeting

The company targets its clothing brand name to the young, high and attractive teenagers and kids that are thought about to be cool. This targeting policy is responsible for different distinctions in the business related to its competitors. The company hires good looking men and women for its stores and follows a rigorous appearance policy to keep destination of good-looking people towards its shops and offer a special brand experience.

Positioning

The company has positioned its brand name as a high-end brand targeting only a particular market sector. The company with its non-traditional methods of marketing through designs and representatives posters its brand name image as a luxury clothes brand name targeted to the cool and good-looking personalities in society. This market position draws in various elite individuals towards the brand name but it injures the business's position in numerous communities focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Yue Yuen Industrial Holdings Limited A Making 200 Million Pairs Of Shoes A Year And Growing And B Site Selection Case Analysis faces a lot of competition in the market with the presence of numerous number of rivals in the market. Space is likewise considered to be a potential competitor in local as well as in global; markets as the business is considering to move in the global markets.

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